Uloga oblikovanja korisničkog sučelja u kvaliteti korisničkog iskustva kod e-prodavaonica

master's thesis

• Title (english): The role of user interface design in the quality of user experience in e-stores
• Author: Matej Resler
• Mentor: Vatroslav Škare (mentor)
• Committee member: Sunčana Piri Rajh (predsjednik povjerenstva)
• Committee member: Tanja Komarac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2023-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Cilj ovog diplomskog rada bio je istražiti povezanost korisničkog sučelja i korisničkog iskustva, odnosno odrediti kakva je i kolika uloga oblikovanja korisničkog sučelja u kvaliteti korisničkog iskustva kod e-prodavaonica. Kroz 3 poglavlja teorijski su obrađeni pojmovi korisničkog sučelja i korisničkog iskustva, objašnjeni su procesi oblikovanja korisničkog sučelja i korisničkog iskustva, navedene su vrste korisničkih sučelja, kao i specifičnosti korisničkih sučelja kod e-prodavaonica. U zadnjem, četvrtom poglavlju izneseni su rezultati provedenog istraživanja u kojemu se pomoću kratkog anketnog upitnika i definiranog kupovnog scenarija
(od 10 koraka) ocijenilo oblikovanje korisničkog sučelja u kontekstu kvalitete korisničkog iskustva na pojedinoj e-prodavaonici. Svrha pisanja ovog diplomskog rada bila je dobivanje korisnih spoznaja za sve potencijalne trgovce koji svoje proizvode i usluge nude u sklopu e-trgovine, o tome kako i na koji način oblikovati korisničko sučelje da bi se postiglo željeno korisničko iskustvo.

Abstract (english)

The goal of this thesis was to investigate the connection between the user interface and the user experience, that is, to
determine the role and extent of the user interface design in the quality of the user experience in e-stores. Through 3
chapters, the concepts of user interface and user experience are theoretically treated, the processes of user interface and
user experience design are explained, the types of user interfaces are listed, as well as the specifics of user interfaces in e-
stores. In the last, fourth chapter, the results of the conducted research were presented, in which the design of the user
interface in the context of the quality of the user experience at a particular e-store was evaluated using a short questionnaire
and a defined purchase scenario (of 10 steps). The purpose of writing this thesis was to obtain useful knowledge for all
potential merchants who offer their products and services as part of e-commerce, about how and in what way to design the
user interface to achieve the desired user experience.

• Keywords: korisničko iskustvo; korisničko sučelje; e-prodavaonice; online kupovina
• Keywords (english): user experience; user interface; e-stores; online shopping
• Language: croatian
• URN:NBN: urn:nbn:hr:148:455722
• Study programme: Title: Digital marketing; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/specijalistica digitalnog marketinga (stručni/a specijalist/specijalistica digitalnog marketinga)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-10-02 17:08:10