Analiza primjene digitalnog eura u poslovnoj praksi

master's thesis

• Title (english): Analysis of Digital Euro Implementation In Business
• Author: Marko Rajčić
• Mentor: Nikola Vlahović (mentor)
• Committee member: Dalia Suša Vugec (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Ovaj diplomski rad istražuje potencijal digitalnog eura, inovativne inicijative Europske unije, te analizira njegovu moguću primjenu u poslovnim praksama. Analiza obuhvaća koncept interoperabilnosti, razvoj ekosustava digitalnog eura i njegovu distribuciju u veleprodajnim i maloprodajnim transakcijama. Naglasak je na bržim, jeftinijim i inkluzivnijim financijskim transakcijama koje omogućava digitalni euro. Studije slučaja prikazuju koncept emisije digitalnog eura komercijalnim bankama i državnim institucijama te njegovu primjenu u maloprodajnim transakcijama, obuhvaćajući provedbe online i offline transakcija u fizičkim trgovinama. Europski prioritet je osigurati sigurnu i uspješnu implementaciju digitalnog eura, pridržavajući se načela privatnosti i sigurnosti podataka, uz očuvanje povjerenja građana u Europsku središnju banku. Kroz ovaj rad, istražuje se kako digitalni euro može poslužiti kao temelj za modernizaciju europskog financijskog sektora, doprinoseći ekonomskoj stabilnosti i poticanju inovacija u digitalnom dobu.

Abstract (english)

This master's thesis explores the potential of the digital euro, an innovative initiative by the European Union, and analyzes its possible application in business practices. The analysis encompasses the concept of interoperability, the development of the digital euro ecosystem, and its distribution in wholesale and retail transactions. The focus is on faster, more cost-effective, and inclusive financial transactions enabled by the digital euro. Case studies depict the concept of issuing the digital euro to commercial banks and governmental institutions, as well as its application in retail transactions, encompassing online and offline transactions in physical stores. A European priority is to ensure a secure and successful implementation of the digital euro, adhering to principles of privacy and data security, while maintaining citizens' trust in the European Central Bank. Through this thesis, exploration unfolds on how the digital euro can serve as a foundation for the modernization of the European financial sector, contributing to economic stability and fostering innovation in the digital age.

• Keywords: digitalni euro; poslovne prakse; integracija tehnologije; razvoj ekosustava; interoperabilnost; sigurnost podataka
• Keywords (english): digital euro; business practices; technology integration; ecosystem development; interoperability; data security
• Language: croatian
• URN:NBN: urn:nbn:hr:148:038082
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-10-03 13:33:17