Kako usmjeriti poslovanje prema Big data tehnologiji

undergraduate thesis

• Title (english): How to direct business towards Big data technology
• Author: Monika Palić
• Mentor: Mirjana Pejić Bach (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-07-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Information and Software Engineering

Abstract

Ovaj rad istražuje tehnologiju velikih podataka i njen utjecaj na poslovanje, ističući koristi i izazove, uz primjer analize e-trgovine te zaključke izvedene iz istraživanja.

Abstract (english)

This paper explores big data technology and its impact on business, highlighting the benefits and challenges, with an example of e-commerce analysis and conclusions drawn from the research.

• Keywords: veliki podaci; nestrukturirani podaci; raznolikost podataka; količina podataka; brzina podataka; analiza podataka; tehnologija; potrošači; primjeri
• Keywords (english): Big data; unstructured data; data variety; data volume; data velocity; data analysis; technology
• Language: croatian
• URN:NBN: urn:nbn:hr:148:601142
• Study programme: Title: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business; Course: Accounting and financial business; Study programme type: professional; Study level: undergraduate; Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-10-08 13:07:23