Analiza uspješnosti elektroničkog poslovanja u fazi razvoja mikro poduzeća

master's thesis

• Title (english): Success analysis of electronic business in the growth phase of micro enterprises
• Author: Iva Dugandžić
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Andrija Sabol (član povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Elektroničko poslovanje širi je pojam od elektroničke trgovine koji se odnosi na odnose među sudionicima kao i sav rad potreban za trgovanje, odnosno poslovanje koje se odvija putem interneta. Omogućuju svim poduzećima, pa tako i malim jednostavnije i jeftinije sudjelovanje na tržištu. Konkurentnu prednost moguće je postići i u fazi razvoja. Financijski pokazatelji sredstva su za analizu temeljnih financijskih izvještaja pomoću kojih se podaci pretvaraju u informacije. Zajedno sa informacijama dobiveni cjelovitom analizom samog poduzeća uzevši u obzir njegovu vanjsku i unutarnju analizu top-down metodom dolazi se do zaključka utjecaja elektroničkog poslovanja na mikro poduzeće u fazi razvoja. Pri analizi odabranog poduzeća Proqlea d.o.o. koriste se razne poput PESTLE, Porterovih pet sila, životni vijek industrije, analiza strateške grupe u kojoj djeluje s poduzećima ICON te IQVIA kao i komparacije poduzeća unutar nje, generičke strategije te VRIO.

Abstract (english)

Electronic business is a broader term than electronic commerce that refers to relationships between participants as well as all the work required for trading, that is, business that takes place via the Internet. They enable all companies, including small ones, to participate in the market more simply and cheaply. Competitive advantage can be achieved even in the development phase. Financial indicators are means for the analysis of basic financial statements by means of which data are transformed into information. Together with the information obtained from a complete analysis of the company itself, taking into account its external and internal analysis using the top-down method, the conclusion of the impact of electronic business on the micro-enterprise in the growth stage is reached. When analyzing the selected company Proqlea d.o.o. various methods are used, such as PESTLE, Porter's five forces, industry life span, analysis of the strategic group in which it operates with ICON and IQVIA companies, as well as comparison of companies within it, generic strategies and VRIO.

• Keywords: elektroničko poslovanje; životni ciklus poduzeća; temeljni financijski izvještaji; financijski pokazatelji
• Keywords (english): electronic business; company life cycle; basic financial statements; financial indicators
• Language: croatian
• URN:NBN: urn:nbn:hr:148:117717
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-10-10 06:00:11