Analiza poslovanja i procjena vrijednosti poduzeća na primjeru društva Netflix Inc.

master's thesis

• Title (english): Business analysis and company valuation on the example of Netflix Inc.
• Author: Ana Maria Begović
• Mentor: Danijela Miloš Sprčić (mentor)
• Committee member: Andrija Sabol (član povjerenstva)
• Committee member: Ena Pecina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2023-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U današnjem poslovnom svijetu, analiza poslovanja i procjena vrijednosti nameću se kao sve važniji instrumenti ekonomskih i financijskih analiza. Brojni su razlozi radi kojih se izvršava procjena vrijednosti pa sukladno tome postoje razni modeli koji nam to i omogućuju. Jedan od najpoznatijih i najčešće korištenih modela procjene vrijednosti je metoda diskontiranih novčanih tokova. Metoda diskontiranih novčanih tokova pripada fundamentalnoj analizi što u konačnici znači da je prilikom procjene vrijednosti poduzeća potrebno u razmatranje uzeti i okruženje poduzeća, budući da ono može značajno utjecati na njegovu vrijednost. Shodno navedenom, kao prvi korak procjene vrijednosti poduzeća DCF (engl. Discounted Cash Flow) metodom potrebno je izvršiti analizu okruženja kako bi se utvrdilo okruženje u kojem poduzeće posluje i kako ono reagira na podražaje iz okoline.

U ovome radu će se na primjeru poduzeća Netflix Inc. nastojati izvršiti procjena vrijednosti spomenutog poduzeća modelom diskontiranih novčanih tokova pri tome uzimajući u obzir sve dostupne informacije koje su prikupljene prethodnom analizom poslovanja poduzeća.

Abstract (english)

In today's business world, business analysis and valuation are becoming increasingly important instruments of economic and financial analysis. Valuations are performed for a myriad reason and therefore we can distinguish various models that allow us to do so. One of the best known and commonly used valuation model is the discounted cash flow method. The discounted cash flow method belongs to the fundamental analysis, which ultimately means that when assessing the value of a company, it is necessary to take into account the environment of the company, as it can significantly affect its value. Accordingly, as a first step in assessing the value of the company by DCF method, it is necessary to perform an analysis of the environment to determine the surroundings in which the company operates and how it responds.
In this thesis, the company Netflix Inc. will be used as an example of process of valuation business by using a model of discounted cash flows while all information gathered by performing business analysis will be taken into consideration.

• Keywords: analiza poslovanja poduzeća; analiza okruženja poduzeća; procjena vrijednosti; diskontirani novčani tok; slobodni novčani tok; metoda diskontiranih novčanih tokova.
• Keywords (english): business analysis; top-down analysis; company value assessment; discounted cash flow; free cash flow; DCF method
• Language: croatian
• URN:NBN: urn:nbn:hr:148:948956
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-10-10 07:50:24