Zastupljenost kruzing kompanija u promotivnim aktivnostima turističkih agencija

undergraduate thesis

• Title (english): Representation of cruise companies in the promotional activities of agencies
• Author: Dominik Jurčević
• Mentor: Petra Barišić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-12-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U radu se pruža pregled teme, ističući njegovu relevantnost i definirajući specifične ciljeve koji se žele postići. Također se razmatraju izvori podataka i metode prikupljanja koji će se koristiti tijekom istraživanja, osiguravajući temeljit i metodološki pristup. Sadržaj i struktura rada detaljno su opisani kako bi se čitatelju pružio jasan uvid u to kako je prezentacija informacija organizirana. Proučavaju se obilježja kruzing kompanija. Analiziraju se specifičnosti i ključne aktivnosti ovih kompanija, dajući uvid u to kako one djeluju i što ih čini jedinstvenima u turizmu. Globalni kontekst je također razmotren, s naglaskom na vodeće kruzing kompanije i njihove karakteristike. Posebna pažnja posvećuje se prisutnosti i operacijama kruzing kompanija u Republici Hrvatskoj. U segmentu o promotivnim aktivnostima, istražuje se kako kruzing kompanije koriste različite aspekte marketinga. Analizira se uloga cijene, važnost proizvoda u promotivnim aktivnostima, primijenjene strategije prodaje, korišteni distribucijski kanali, te različite promotivne strategije i alati. Ovaj dio pruža sveobuhvatan pregled marketinških praksi u kruzing industriji. Empirijsko istraživanje predstavlja srž rada. Ovdje se opisuje metodologija koja se koristi u istraživanju, nakon čega slijedi detaljna analiza i prezentacija rezultata. Ovaj segment također razmatra moguća ograničenja s kojima se istraživanje može susresti, osiguravajući transparentnost i kritičku refleksiju procesa istraživanja. U zaključku se sumiraju ključna otkrića rada, povezujući ih s početno postavljenim ciljevima i pružajući jasne interpretacije i implikacije rezultata. Ovaj segment služi kao finalna točka refleksije i sinteze za sve prethodno prezentirane informacije.

Abstract (english)

This paper provides an overview of the topic, highlighting its relevance and defining the specific goals to be achieved. Data sources and collection methods to be used during the research are also considered, ensuring a thorough and methodological approach. The content and structure of the paper are described in detail to give the reader a clear insight into how the presentation of information is organized. The characteristics of cruise companies are studied. The specifics and key activities of these companies are analyzed, giving insight into how they operate and what makes them unique in tourism. The global context is also discussed, with an emphasis on the leading cruise lines and their characteristics. Special attention is paid to the presence and operations of cruise companies in the Republic of Croatia. In the segment on promotional activities, it is explored how cruise lines use different aspects of marketing. The role of price, the importance of products in promotional activities, applied sales strategies, used distribution channels, and different promotional strategies and tools are analyzed. This section provides a comprehensive overview of marketing practices in the cruise industry. Empirical research is the core of the work. Here, the methodology used in the research is described, followed by a detailed analysis and presentation of the results. This segment also considers possible limitations that the research may encounter, ensuring transparency and critical reflection of the research process. The conclusion summarizes the key findings of the work, linking them to the initially set goals and providing clear interpretations and implications of the results. This segment serves as a final point of reflection and synthesis for all previously presented information.

• Keywords: kruzing; promocija; kompanije; promotivne aktivnosti; turističke agencije; tržište; strategije
• Keywords (english): cruising; promotion; companies; promotional activities; tourist agencies; market; strategies
• Language: croatian
• URN:NBN: urn:nbn:hr:148:629413
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-12-07 17:07:31