Internetska kupovina potrošačke elektronike tijekom pandemije bolesti COVID-19

doctoral thesis

• Title (english): Online consumer electronics purchase during the COVID-19 pandemic
• Author: Ivan Jajić
• Mentor: Tomislav Herceg (mentor)
• Committee member: Mirjana Pejić Bach (predsjednik povjerenstva)
• Committee member: Tomislav Herceg (član povjerenstva)
• Committee member: Neven Vrček (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-01-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics
• Universal decimal classification (UDC): 330 - Economics. Economic science

Abstract

Glavni je cilj doktorske disertacije prikazati utjecaj determinanti na namjeru internetske kupovine potrošačke elektronike tijekom pandemije bolesti COVID-19. Isto se postiglo kroz primjenjivost modela opće teorije prihvaćanja i korištenja novih tehnologija na području internetske kupovine potrošačke elektronike u Republici Hrvatskoj. Također, istražuju se moderatorski utjecaji dobi (Generacija X i Generacija Y) na internetsku kupovinu potrošačke elektronike. Metodologija obuhvaća primarno istraživanje putem anketnog upitnika provedenog među ispitanicima u Republici Hrvatskoj, koristeći konfirmatornu faktorsku analizu i model strukturnih jednadžbi za analizu prikupljenih podataka. Rezultati pokazuju da su modeli statistički značajni i da postoji značajan utjecaj nezavisnih varijabli na namjeru internetske kupovine. Prošireni model nije u potpunosti reprezentativan, ali pokazuje statistički značajne odnose. Također, utvrđuje se da postoji statistički značajna razlika u procjeni parametara modela između generacija X i Y. Znanstveni doprinos vidljiv je u razvoju novog proširenog modela opće teorije prihvaćanja i korištenja novih tehnologija s moderirajućim utjecajem dobnih skupina, prisutnim pomodnim efektom pri internetskoj kupovini potrošačke elektronike te moderirajućem utjecaju dobnih skupina na namjeru internetske kupovine potrošačke elektronike.

Abstract (english)

The main goal of this doctoral dissertation is to show the factors influencing the online buying intention of consumer electronics during the COVID-19 pandemic. The same was achieved through the applicability of the model through the unified theory of acceptance and use of new technologies in the field of consumer electronics online shopping in the Republic of Croatia. Also, the moderating influence of generation groups (Generation X and Generation Y) on the online purchase of consumer electronics is researched. The methodology includes primary research through a survey questionnaire conducted among respondents in the Republic of Croatia, using confirmatory factor analysis and a structural equation model to analyze the collected data. The results show that the models are statistically significant and that there is a significant influence of the independent variables on the intention to buy online. The extended model is not fully representative, but it shows statistically significant relationships. Also, it is determined that there is a statistically significant difference in the estimation of model parameters between generations X and Y. The scientific contribution is visible in the development of a new extended model of the unified theory of acceptance and use of new technologies with the moderating influence of age groups, the bandwagon effect in the online purchase of consumer electronics, and the moderating influence of age groups on the intention to purchase consumer electronics online.

• Keywords: Namjera internetske kupovine; Potrošačka elektronika; Pandemija bolesti COVID-19; Konfirmatorna faktorska analiza; Model strukturnih jednadžbi; Rudarenje teksta; Bibliometrijska analiza; Internetska kupovina; Ponašanje potrošača; E-trgovina
• Keywords (english): Consumer electronics; COVID-19 pandemic; E-commerce; Consumer behavior; Online shopping
• Language: croatian
• URN:NBN: urn:nbn:hr:148:708630
• Promotion: 2024
• Study programme: Title: Economics and Business Economics; Study programme type: university; Study level: postgraduate; Academic / professional title: doktor/doktorica znanosti u području društvenih znanosti (doktor/doktorica znanosti u području društvenih znanosti)
• Type of resource: Text
• Extent: 215
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-01-31 10:18:23