Važnost upravljanja kvalitetom za strateško pozicioniranje poduzeća na tržištu željezničkog prijevoza robe

postgraduate specialist thesis

• Title (english): The importance of quality management for strategic positioning of corporations on the rail freight market
• Author: Eva Perica Bilaver
• Mentor: Najla Podrug (mentor)
• Committee member: Tonći Lazibat (predsjednik povjerenstva)
• Committee member: Najla Podrug (član povjerenstva)
• Committee member: Dora Naletina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-04-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Problem istraživan u ovom sveučilišnom specijalističkom radu odnosi se na važnost upravljanja kvalitetom za strateško pozicioniranje poduzeća na tržištu željezničkog prijevoza robe. Željeznički prijevoz robe ne samo u Hrvatskoj, nego i još mnogo prije, u članicama Europske unije, prepoznat je kao važan dio prometne politike. Većina članica Europske unije obvezale su se liberalizirati željezničko tržište. I liberalizacija željezničkog tržišta obuhvatila je i Republiku Hrvatsku ulaskom u Europsku uniju. U takvim tržišnim uvjetima, gdje su međusobni utjecaji i pritisci konkurencije postali sve veći, poduzeća veliku pažnju posvećuju upravo kvaliteti i sustavima za upravljanje kvalitetom. Također, organizacije žele postići onaj stupanj konkurentske prednosti koji im osigurava uspješnost spram drugih poduzeća, a kvaliteta je zasigurno dominantan čimbenik kojim se priželjkivana uspješnost postiže. Rezultati pokazuju da kvaliteta itekako utječe na poslovanje i strateško pozicioniranje poduzeća na ovom tržištu, te je uspješno prikazano u kojoj mjeri sustavi za upravljanje kvalitetom utječu na poslovanje poduzeća i njihovu konkurentsku prednosti i pozicioniranje na tržištu željezničkog prijevoza robe u Republici Hrvatskoj.

Abstract (english)

The research problem addressed in this university specialist thesis pertains to the importance of quality management for strategic positioning of corporations on the rail freight market. Railway freight transport, not only in Croatia but also across numerous European Union member states, is recognized as a significant component of transportation policy. The majority of EU member states have committed to liberalizing the railway market, a move that also encompassed the Republic of Croatia upon its EU accession. In such market conditions, where mutual influences and competitive pressures have intensified, companies dedicate significant attention to quality and quality management systems. Additionally, organizations aim to achieve a level of competitive advantage that ensures their success compared to other companies, with quality undoubtedly being a dominant factor in achieving desired success. The results demonstrate that quality significantly influences business operations and the strategic positioning of companies in this market. It has been successfully illustrated to what extent quality management systems impact company operations and their competitive advantage and positioning in the railway freight transport market in the Republic of Croatia.

• Keywords: željeznički prijevoz; kvaliteta; upravljanje kvalitetom; strateško pozicioniranje; tržište željezničkog prijevoza robe
• Keywords (english): railway transport; quality; quality management; strategic positioning; railway freight transport market
• Language: croatian
• URN:NBN: urn:nbn:hr:148:090188
• Study programme: Title: /; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: specijalist/specijalistica upravljanja kvalitetom (specijalist/specijalistica upravljanja kvalitetom)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-05-09 10:23:53