Specifičnosti primjene koncepta održivog, etičnog i društveno odgovornog poslovanja u bankarstvu

postgraduate specialist thesis

• Title (english): Specifics of the application of the sustainable, ethical and socially responsible business concept in banking
• Author: Ana Švarc
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Darko Tipurić (predsjednik povjerenstva)
• Committee member: Mislav Ante Omazić (član povjerenstva)
• Committee member: Jakša Krišto (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-05-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Primjena koncepta održivog, etičnog i društveno odgovornog poslovanja u bankarstvu predstavlja ključni aspekt suvremenog poslovnog okruženja. Bankarski sektor, kao jedan od temeljnih stupova financijskog sustava, ima značajan utjecaj na ekonomiju, društvo i okoliš. Stoga je imperativ da banke preuzmu odgovornost za svoje aktivnosti i utjecaj na širu zajednicu, te da težište svog poslovanja prošire izvan tradicionalnih ekonomskih ciljeva, uključujući i društvene i okolišne dimenzije. U radu se prikazuju specifičnosti primjene koncepta održivog, etičnog i društveno odgovornog poslovanja u bankarstvu, analizirajući ključne elemente i izazove s kojima se banke suočavaju u ostvarivanju ove paradigme. Kroz prizmu najvećih banaka u Hrvatskoj, kao što su Erste banka, Privredna banka Zagreb (PBZ) i Zagrebačka banka (ZABA), istražuju se konkretni primjeri i prakse koje banke provode kako bi unaprijedile održivost, etičnost i društvenu odgovornost u svom poslovanju. Uz to, razmatra se utjecaj regulatornih okvira, tržišnih trendova i očekivanja dionika na oblikovanje bankarskih politika i strategija u području održivosti. Kroz detaljnu analizu ovih aspekata, postići će se bolji uvid u složenost i važnost primjene koncepta održivog, etičnog i društveno odgovornog poslovanja u bankarstvu te u potrebu za kontinuiranim unapređivanjem praksi i politika kako bi se osiguralo dugoročno održivo poslovanje banaka, ali i pozitivan doprinos zajednici i okolišu.

Abstract (english)

The application of the concept of sustainable, ethical and socially responsible business in banking is a key aspect of the modern business environment. The banking sector, as one of the fundamental pillars of the financial system, has a significant impact on the economy, society and the environment. It is therefore imperative that banks take responsibility for their activities and impact on the wider community, and that they expand the focus of their operations beyond traditional economic goals, including social and environmental dimensions. The paper presents the specifics of the application of the concept of sustainable, ethical and socially responsible business in banking, analyzing the key elements and challenges that banks face in realizing this paradigm. Through the prism of the largest banks in Croatia, such as Erste banka, Privredna banka Zagreb (PBZ) and Zagrebačka banka (ZABA), concrete examples and practices implemented by banks in order to improve sustainability, ethics and social responsibility in their operations are investigated. In addition, the impact of regulatory frameworks, market trends and stakeholders' expectations on the formation of banking policies and strategies in the field of sustainability is considered. Through a detailed analysis of these aspects, a better insight into the complexity and importance of applying the concept of sustainable, ethical and socially responsible business in banking will be achieved, as well as the need for continuous improvement of practices and policies in order to ensure the long-term sustainable operation of banks, as well as a positive contribution to the community and the environment.

• Keywords: održivo; etično; društveno odgovorno poslovanje; bankarstvo; PBZ; Erste banka; ZABA
• Keywords (english): sustainable; ethical; socially responsible business; banking; PBZ; Erste banka; ZABA
• Language: croatian
• URN:NBN: urn:nbn:hr:148:908875
• Study programme: Title: /; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: specijalist/specijalistica poslovnog upravljanja-MBA (specijalist/specijalistica poslovnog upravljanja-MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-05-20 07:14:34