Sigurnost Salesforce platforme i zaštita podataka njezinih korisnika

master's thesis

• Title (english): Salesforce platform security and data protection of its users
• Author: Alen Kanceljak
• Mentor: Mario Spremić (mentor)
• Committee member: Mario Spremić (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Committee member: Dalia Suša Vugec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2024-06-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Salesforce je popularna platforma koja pruža usluge računalstva u oblaku. Svojim raznim alatima omogućuje kompanijama upravljanje marketingom, prodajom i korisničkim odnosima. Radom se istražuju prijetnje, ranjivosti i metode zaštite podataka unutar platforme. Upravljanjem velikom količinom podataka, Salesforce-u je od izuzetnog značaja osigurati integritet, povjerljivost i dostupnost podataka. Analiziraju se razne kontrole zaštite poput: identifikacije, autorizacije, enkripcije podataka, praćenja aktivnosti korisnika i ograničenja nad podacima od samih zaposlenika. Također se razmatraju i pravni okviri i regulative koje utječu na zaštitu podataka korisnika kao što su Opća uredba o zaštiti podataka (GDPR), ISO standardi i drugi propisi. Revizijom se provjerava uspješnost informacijskog sustava, odnosno u kojoj mjeri su njegove kontrole učinkovite. Redovitom revizijom, konstantnim nadzorom nad sustavom i edukacijom zaposlenika, doprinosi se povećanju sigurnosti od raznih kibernetičkih prijetnji. Cilj ovog rada je opisati sigurnost korištenja Salesforce platforme, na koje načine upravlja podacima korisnika te kako se štiti od potencijalnih kibernetičkih napada. Kroz sveobuhvatnu analizu, diplomski rad pruža dublje razumijevanje sigurnosnih izazova i najboljih praksi na Salesforce platformi, čime se pomaže organizacijama da učinkovito zaštite podatke svojih korisnika u digitalnom okruženju.

Abstract (english)

Salesforce is a popular platform that provides cloud computing services. With its various tools, it enables companies to manage marketing, sales and customer relations. The work explores threats, vulnerabilities and data protection methods within the platform. By managing a large amount of data, it is extremely important for Salesforce to ensure the integrity, confidentiality and availability of the data. Various protection controls are analyzed such as: identification, authorization, data encryption, monitoring of user activities and restrictions on data from the employees themselves. Legal frameworks and regulations affecting user data protection such as the General Data Protection Regulation (GDPR), ISO standards and other regulations are also considered. The audit checks the success of the information system, that is, how effective its controls are. Regular auditing, constant monitoring of the system and employee education contribute to increasing security against various cyber threats. The aim of this paper is to describe the security of using the Salesforce platform, in which ways it manages user data and how it protects itself from potential cyberattacks. Through comprehensive analysis, the thesis provides a deeper understanding of security challenges and best practices on the Salesforce platform, helping organizations to effectively protect their users' data in the digital environment.

• Keywords: Salesforce; računalstvo u oblaku; informacijski sustav; podaci; kibernetičke prijetnje
• Keywords (english): Salesforce; cloud computing; information system; data; cyber threats
• Language: croatian
• URN:NBN: urn:nbn:hr:148:074276
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-06-25 16:23:00