Komparativna analiza održivosti poslovanja u odabranim multinacionalnim kompanijama - Reckitt Benckiser, Procter & Gamble i Barilla Grupa

master's thesis

• Title (english): Comparative analysis of sustainability in chosen multinational companies - Reckitt Benckiser, Procter & Gamble and Barilla Group
• Author: Nino Balentović
• Mentor: Velibor Mačkić (mentor)
• Committee member: Andrija Sabol (član povjerenstva)
• Committee member: Ena Pecina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-06-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Diplomski rad prikazuje pojam održivosti u poslovnom smislu te naglašava važnost implementacije održivih praksi u poslovanju multinacionalnih kompanija. Dodatni fokus je stavljen i na izvještavanje o održivom poslovanju te postojanje međunarodnih okvira koji osiguravaju transparentnost i usporedivost izvještaja. Konkretno, rad istražuje prakse održivog poslovanja i izvještavanja o održivosti u multinacionalnim korporacijama primjenom komparativne analize multinacionalnih kompanija Reckitt Benckiser, Procter & Gamble i Barilla Grupe. U istraživanju se provodi analiza financijskih izvještaja te izvještaja o održivosti koji se objavljuju svake godine na službenim stranicama kompanija. Istražujući njihove strategije održivosti, razine transparentnosti i utjecaj na poslovanje, ovaj rad ima za cilj analizirati poslovne prakse i rezultate triju multinacionalnih kompanija koje djeluju u industriji robe široke potrošnje. Rezultati provedene analize ukazuju kako promatrane kompanije imaju značajne sličnosti u izvještavanju o održivosti, ali i da imaju različite i pristupe i fokuse s obzirom na njihova specifična područja djelovanja.

Abstract (english)

This thesis presents the concept of sustainability in a business sense and emphasises the importance of implementing sustainable practices in the business of multinational companies. Additional focus is put on sustainability reporting and the existence of international frameworks that ensure transparency and comparability of the reports. Specifically, the paper explores sustainable business and sustainability reporting practices in multinational corporations through a comparative analysis of Reckitt Benckiser, Procter & Gamble and Barilla Group. The research analyses financial reports and sustainability reports that are published every year on the official websites of companies. By investigating their sustainability strategies, levels of transparency and business impacts, this thesis aims to analyse the business practices and results of three multinational companies operating in the FMCG industry. Obtained results indicate that the observed companies have significant similarities in reporting on sustainability, but that they have different approaches and focuses with regard to their specific areas of activity.

• Keywords: održivo poslovanje; izvještavanje o održivom poslovanju; komparativna analiza poslovanja; industrija robe široke potrošnje; multinacionalne kompanije
• Keywords (english): sustainability; sustainability reporting; comparative business analysis; fastmoving consumer goods industry; multinational companies
• Language: croatian
• URN:NBN: urn:nbn:hr:148:347954
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-06-25 18:40:26