Upravljanje kvalitetom u funkciji poboljšanja logistike sportskih događaja

master's thesis

• Title (english): Quality Management in the Function of Improving Sports Events Logistics
• Author: Filip Smetko
• Mentor: Ines Dužević (mentor)
• Committee member: Sanda Soucie (član povjerenstva)
• Committee member: Blaženka Knežević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-06-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Kvaliteta logistike ključ je svakog uspješnog poslovanja. Logistički procesi su kotačići koji
pokreću cjelokupno poslovanje i značajno utječu na konkurentnost određenog poduzeća.
Sve više se uzima u obzir važnost kvalitete logistike događaja te se tim područjem bavi sve
veći broj istraživača. Posebna pažnja posvećuje se sportskim događajima s obzirom na
veličinu njihova značaja i popularnost. Najveća sportska natjecanja imaju vrhunski imidž
upravo zbog vrlo visoke kvalitete koju pružaju svim posjetiteljima i gledateljima. Da bi se
osigurala tako visoka razina kvalitete, svi sektori koji su zaposleni na pojedinom sportskom
događaju moraju djelovati u istom smjeru, provoditi optimalne logističke aktivnosti te težiti
postizanju što veće razine kvalitete. Autor ovog rada, koji je godinama u profesionalnom
hrvačkom sportu, proveo je istraživanje o kvaliteti logistike događaja na primjeru Europskog
prvenstva u hrvanju iz 2023. godine. Prvenstvo je održano u Zagrebu te se smatra jednim od
najvećih seniorskih međunarodnih prvenstava ikad održanih na ovim prostorima. U
istraživanju je prikazan niz teorijskih spoznaja o logistici događaja i unaprjeđenju kvalitete
koje su povezane s empirijskim dijelom. Metoda istraživanja korištena u ovom radu je studija
slučaja te polustrukturirani intervju koji je proveden s jednim od organizatora Europskog
prvenstva u hrvanju 2023. godine. Istraživanje je pokazalo da je kvaliteta logistike sportskog
događaja ključ uspješnosti sportskog događaja te garancija da će određeni grad ponovno
osigurati mjesto domaćina. Time raste popularnost destinacije te se jača cjelokupni društveni
utjecaj. Iz rada proizlaze prijedlozi za dodatno unaprjeđenje kvalitete logistike sportskog
događa, prvenstveno kroz automatizirana rješenja u logistici poput sustava upravljanja
resursima (ERP) i sustava „upravo na vrijeme“ (JIT). Također, poboljšanje i osiguranje
kvalitete sportskih događaja moguće je postići kroz implementaciju različitih međunarodnih
normi kvalitete, poput ISO 9001, ISO 45001 i ISO 14001. Sportske organizacije djeluju u
funkciji poduzeća te je nužno da organizatori s tog aspekta pristupaju organizaciji. Krajnji cilj
mora biti kvaliteta i potpuno zadovoljenje navijača i gledatelja.

Abstract (english)

The quality of logistics is the key to any successful business. The logistics process is a wheel
that drives the entire business and significantly affects the competitiveness of a particular
company. The importance of the quality of event logistics is increasingly being taken into
account, and an increasing number of researchers are dealing with this area. Special
attention is paid to sports events due to their importance and popularity. The biggest sports
competitions have a superb image precisely because of the very high quality they provide to
all visitors and spectators. In order to ensure such a high level of quality, all sectors that are
employed at a particular sporting event must act in the same direction, carry out optimal
logistics activities and strive to achieve a higher level of quality. The author of this paper,
who has been in professional Croatian sports for many years, conducted research on the
quality of event logistics on the example of the 2023 European Wrestling Championship. The
championship was held in Zagreb and is considered one of the largest senior international
championships ever held in this region. The research presents a series of theoretical
knowledge about event logistics and quality improvement, which are related to the
empirical part. The research method used in this paper is a case study and a semi-structured
interview that was conducted with one of the organizers of the European Championship in
Croatia. in 2023. The research showed that the quality of the logistics of a sporting event is
the key to the success of the sporting event and a guarantee that a certain city will once
again secure the host spot. This increases the popularity of the destination and strengthens
the overall social influence. The work results in proposals for further improving the quality of
logistics of sports events, primarily through automated solutions in logistics such as resource
management systems (ERP) and just-in-time (JIT) systems. Also, improving the quality of
sports events can be achieved by implementing various international quality standards, such
as ISO 9001, ISO 45001 and ISO 14001. Sports organizations operate in the function of
companies, and it is necessary that organizers approach the organization from this aspect.
The ultimate goal must be quality and complete satisfaction of fans and spectators.

• Keywords: kvaliteta; logistika; upravljanje kvalitetom logistike; logistika događaja; ERP; JIT; ISO 9001; ISO 45001
• Keywords (english): quality; logistics; logistics quality management; event logistics; ERP; JIT; ISO 9001; ISO 45001
• Language: croatian
• URN:NBN: urn:nbn:hr:148:902931
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-06-28 12:13:50