Društveno odgovorno poslovanje te Društvena komponenta ESG kriterija na primjeru IT industrije

master's thesis

• Title (english): Corporate social responsibility and Social component of ESG criteria on the example of IT industry
• Author: Luka Petej
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Mario Spremić (predsjednik povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-06-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U današnjem turbulentnom i dinamičnom poslovnom okruženju, poduzeća se žele diferencirati na tržištu promjenom paradigme poslovnih aktivnosti. Naglasak više nije samo na ostvarivanju profita, već i na rastu orijentiranom na načelima održivog razvoja, uz određena društvena i etička pitanja. ESG kriterij objedinjuje ekološke, društvene i upravljačke kriterije. Krajnji cilj ESG kriterija je postizanje poslovnih rezultata kroz odgovorno vođenje poduzeća, s posebnim naglaskom na zaštitu okoliša i društvene aspekte. Navedeno omogućuje sinergijski rast i razvoj, uz posebnu pažnju prema vanjskim dionicima uključenim u ekološke i društvene aspekte ESG kriterija. Sve je to rezultiralo promjenama načina vođenja poslovanja i prilagodbama novim uvjetima. IT industrija posebno se suočava s izazovima zbog svoje važnosti i isplativosti. Vanjski dionici, od dobavljača do kupaca, sve su više zainteresirani za radna prava, uvjete rada, plaće, zadovoljstvo korisnika i utjecaj na zajednicu. Spomenuto značajno utječe na tržišno pozicioniranje, udio i dobit. Cilj ovog rada je bio istražiti u kojoj mjeri društveni aspekt (S) ESG kriterija utječe na konkurentnost i samo poslovanje poduzeća, u ovom konkretnom slučaju na primjeru King Ict-a te Poslovne inteligencije. Važno je naglasiti da je S dio kriterija vrlo opsežan i uključuje mnoge parametre, s utjecajem na financijski dio poslovanja koji će biti detaljno objašnjeni u radu. Provedeno je empirijsko istraživanje, kao komparativna analiza studije slučaja, na primjeru dvaju poduzeća iz IT sektora. Istraživanje je pokazalo visoku razinu važnosti S dijela ESG kriterija, uz zaključak kako predstavlja okosnicu konkurentnosti.

Abstract (english)

In today's turbulent and dynamic business environment, companies aim to differentiate themselves in the market by changing the paradigm of their business activities. The emphasis is no longer solely on achieving profit; instead, the focus and goals are oriented towards growth based on the principles of sustainable development, with a particular emphasis on social and ethical issues. ESG criteria combine environmental, social, and governance factors. The goal of ESG criteria is to achieve business results through responsible company management, with a special focus on environmental protection and social aspects. This allows for synergistic growth and development, paying special attention to external stakeholders involved in the environmental and social aspects of ESG criteria. All this has led to a change in business management and adaptation to new conditions, and the IT industry faces challenges due to its importance and profitability. External stakeholders, from suppliers to customers, are increasingly interested in labor rights, working conditions, wages, user satisfaction, and community impact. All these factors significantly affect market positioning, market share, and profitability. The aim of this paper was to investigate the extent to which the social aspect of ESG criteria affects the competitiveness and overall business operations of a company. It is important to emphasize that the social component (S) of the criteria is very extensive and includes many parameters that affect the non-financial part of business operations. These will be explained in detail in the paper. An empirical study was conducted as a comparative case study analysis of two companies in the IT sector. The research showed a high level of importance of the social component of ESG criteria, concluding that it represents the cornerstone of competitiveness, especially today when highly educated people have significant bargaining power, which greatly impacts the knowledge-intensive IT industry.

• Keywords: ESG kriteriji; društveno odgovorno poslovanje; IT industrija; društvena komponenta ESG kriterija
• Keywords (english): ESG criteria; corporate social responsibility; IT industry; social component of ESG criteria
• Language: croatian
• URN:NBN: urn:nbn:hr:148:999237
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-06-30 13:56:58