Karakteristike poslovanja turoperatora specijalista studija slučaja Club Med

undergraduate thesis

• Author: Greta Marić
• Mentor: Ingeborg Matečić (mentor)
• Committee member: Nevenka Čavlek (predsjednik povjerenstva)
• Committee member: Antonio Vlahov (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2024-07-01, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Karakteristike poslovanja turoperatora specijalista specifične su po tome što su turoperatori usmjereni na određeni tržišni segment potražnje za koga kreiraju turističke paket aranžmane. Odgovorni su za spajanje svake pojedine komponente koja čini kompletan paket aranžman. Da bi proizvodi za putovanja imali vrijednost i privlačnost, svaki njihov element mora biti jednake kvalitete i pouzdanosti. Oni rade na tome da klijentov odmor prilagode izraženom interesu koji se može podijeliti sa suputnicima ili u kojem mogu uživati članovi obitelji.
Danas turisti imaju drugačiji pogled na putovanje, to više nije onaj klasični godišnji odmor gdje su u fokusu more i sunce. S obzirom na sadržaj proizvoda, hobi aktivnosti se ističu kao glavni sadržaj, a nastavno na to, određeni dio turista posegnut će za takvim paket aranžmanima koje upravo karakteriziraju razne aktivnosti na putovanju. Iz tog razloga, turoperator specijalist bavi se isporukom takvih paket aranžmana.
Club Med kao turoperator specijalist prema sadržaju proizvoda, uspješno je spojio kombinaciju smještaja, prijevoza, prehrane i pića te sportova i drugih aktivnosti u luksuzni all inclusive odmor s naglaskom na sportske aktivnosti. Drugim riječima, Club Med svoje poslovanje podredio je afinitetima svojih klijenata koje zanima aktivni odmor i dokazao se u tome, a to objašnjava zašto kotira kao pionir all inclusive odmora.

Abstract (english)

Business characteristics of touroperator specialists are defined by their focus on a specific market segment for which they create tailored travel packages. They are responsible for integrating every component that constitutes a complete package. For travel products to have value and appeal, each element must be of consistent quality and reliability. These touroperators strive to customize clients' vacations to match their specific interests, which can be shared with travel companions or enjoyed by family members. Today's tourists view travel differently; it is no longer just about the classic holiday centered around the sea and sun. Based on the content of travel products, hobby activities now stand out as the main feature. Consequently, a certain segment of tourists will seek out package deals characterized by various activities during their trip. Therefore, specialist touroperators focus on delivering such activity-rich travel packages. Club Med, as a specialist tour operator, has successfully combined accommodation, transportation, food and beverages, and sports and other activities into a luxury all-inclusive vacation with an emphasis on sports. In other words, Club Med has tailored its operations to the preferences of clients interested in active holidays and has excelled in this area, which explains why it is regarded as a pioneer of the all-inclusive holiday.

• Keywords: karakteristike poslovanja turoperatora specijalista; sadržaj proizvoda; paket aranžman; turoperator specijalist prema sadržaju proizvoda; Club Med
• Keywords (english): Business characteristics of touroperator specialists; travel package; touroperators; Club Med; specialist touroperator; content of travel products
• Language: croatian
• URN:NBN: urn:nbn:hr:148:391685
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: pristupnik ekonomije/pristupnica ekonomije (pristupnik ekonomije/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-07-01 13:13:01