Specifičnosti društveno odgovornog poslovanja malih poduzeća u Hrvatskoj

master's thesis

• Title (english): Specifics of small enterprises responsibility in Croatia
• Author: Katarina Jukić
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Rebeka Danijela Vlahov Golomejić (predsjednik povjerenstva)
• Committee member: Ivana Kovač (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2024-06-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Tema društveno odgovornog poslovanja postaje sve važnija na svim razinama menadžmenta te sve veći broj poduzeća prepoznaje važnost deklariranja kao društveno odgovorno radi poboljšanja konkurentnosti i dugoročnog uspjeha. Mali poduzetnici imaju priliku postati lideri u primjeni društveno odgovornih praksi što može imati pozitivan utjecaj na poslovanje i društvo u cjelini. Rad donosi pregled poslovnih praksi malih poduzeća u Hrvatskoj te pozitivne primjere društveno odgovornog poslovanja malih poduzeća. Predstavljeno je i istraživanje koje je provedeno kontaktiranjem Hrvatskog poslovnog savjeta za održivi razvoj (HR PSOR) te je pomoću njihove baze podataka istražen popis dobitnika nagrade Hrvatskog indeksa održivosti (HRIO) u kategoriji malih poduzeća. Kroz tri studije slučaja predstavljeni su osnovni podaci o odabranim poduzećima te su predstavljene njihove poslovne prakse koje su zaslužne za osvajanje prestižne nagrade. Zaključeno je kako mala poduzeća u Hrvatskoj imaju ključnu ulogu u poticanju gospodarskog rasta i stvaranju radnih mjesta. Njihova implementacija društveno odgovornih praksi može imati značajan pozitivan utjecaj na lokalnu zajednicu.

Abstract (english)

The topic of socially responsible business is becoming increasingly important at all levels of management, and an increasing number of companies recognize the importance of declaring themselves socially responsible in order to improve competitiveness and long-term success. Small entrepreneurs have the opportunity to become leaders in applied socially responsible practice, which can have a positive impact on business and society as a whole. The paper provides an overview of the business practices of small companies in Croatia and positive examples of socially responsible business operations of small companies. The research conducted by contacting the Croatian Business Council for Sustainable Development (HR PSOR) was also presented and the list of winners of the Croatian Sustainability Index (HRIO) awards in the category of small companies was researched using their database. Through three case studies, basic data on the selected companies are presented and their business practices are presented, which are responsible for winning prestigious awards. It was concluded that small businesses in Croatia play a key role in stimulating economic growth and creating jobs. Their implementation of socially responsible practices can have a significant positive impact on the local community.

• Keywords: društveno odgovorno poslovanje; mala poduzeća; Republika Hrvatska; lokalna zajednica; održivost
• Keywords (english): socially responsible business; small businesses; Republic of Croatia; local community; sustainability
• Language: croatian
• URN:NBN: urn:nbn:hr:148:912520
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-07-01 19:46:49