Korporativno upravljanje kao ključan element društveno odgovornog poslovanja na primjeru odabranih društava

master's thesis

• Title (english): Corporate governance as a key element of corporate social responsibility on the example of selected companies
• Author: Lea Čižmek
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2024-06-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Poslovno okruženje današnjice izrazito je dinamično, karakterizirano je iznenadnim
promjenama koje imaju potencijal do srži promijeniti dosadašnji način poslovanja. Neizvjesna
budućnost zahtjeva brzu prilagodbu, a uspješna su samo ona poduzeća koja se brže i efikasnije
nose s novonastalim promjenama. Upravo je zato kontinuirano usavršavanje ključni element
stjecanja konkurentske prednosti. Društveno odgovorno poslovanje koncept je koji se u novije
vrijeme sve više ističe i obrađuje u znanstvenoj literaturi kao praksa postizanja konkurentske
prednosti. Europska komisija (2003.) društvenu odgovornost poduzeća definira kao: „koncept
prema kojem poduzeće na dobrovoljnom principu integrira brigu o društvenim pitanjima i
zaštiti okoliša u svoje poslovne aktivnosti i odnose s dionicima (vlasnicima, dioničarima,
zaposlenicima, potrošačima, dobavljačima, vladom, medijima i širom javnošću).“
Korporativno upravljanje predstavlja ključan element društveno odgovornog poslovanja, ono
omogućuje poduzeću da uskladi svoje poslovne ciljeve sa širim ciljevima koji se odnose na
dobrobit zajednice i svih dionika u organizaciji. Rad sagledava karakteristike društveno
odgovornog poslovanja, te razmatra ulogu i važnost korporativnog upravljanja u oblikovanju
poslovanja. S ciljem boljeg razumijevanja i usporedbe poslovnih praksi prikazani su i razrađeni
ključni elementi korporativnog upravljanja za poduzeća Ericsson Nikola Tesla d.d. i AD Plastik
d.d.

Abstract (english)

Today's business environment is especially dynamic, characterized by sudden changes that
have the potential to fundamentally change the current way of doing business. An uncertain
future requires rapid adaptation and only those companies that cope with new changes faster
and more efficiently are successful. This is precisely why continuous improvement is a key
element in gaining a competitive advantage. Corporate social responsibility (CSR) is a concept
that has recently become more prominent and discussed in the scientific literature as a practice
for achieving competitive advantage. European Commission (2003.) defines corporate social
responsibility as a: “concept whereby companies integrate social and environmental concerns
in their business operations and their interaction with their stakeholders voluntarily.” Corporate
governance is a key element of corporate social responsibility, it enables companies to align
their business goals with broader goals related to the well-being of the community and all
stakeholders in the organization. The paper examines the characteristics of corporate social
responsibility and considers the role and importance of corporate governance in shaping
business. In order to better understand and compare business practices, the key elements of
corporate governance are presented and elaborated for companies Ericsson Nikola Tesla d.d.
and AD Plastik d.d.

• Keywords: društveno odgovorno poslovanje; korporativno upravljanje; održivi razvoj; nefinancijsko izvještavanje
• Keywords (english): corporate social responsibility; corporate governance; sustainable development; non-financial reporting
• Language: croatian
• URN:NBN: urn:nbn:hr:148:192432
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-07-02 10:20:12