Analiza stavova roditelja o industriji zabave za djecu

master's thesis

• Title (english): Analysis of parent's attitudes on the entertainment industry for children
• Author: Matea Brkić
• Mentor: Ružica Brečić (mentor)
• Committee member: Miroslav Mandić (član povjerenstva)
• Committee member: Andrea Lučić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-07-02, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Industrija zabave za djecu je u značajnom porastu, s posebnim naglaskom na organizaciju zabave za dječje rođendane u igraonicama. Tržište je prepoznalo potražnju za dječjim igraonicama, te svakim danom raste njihov. Razlikuju se po veličini, rekvizitima, rođendanskim paketima i cijenama. Predmet ovog rada je analiza stavova roditelja o zabavnim sadržajima i uslugama koje se nude na tržištu za djecu. Istraživanje je provedeno putem elektronskog anketnog upitnika kojim je prikupljeno 75 odgovora. Rezultati istraživanja pokazuju se da roditelji smatraju da je trend proslava dječjih rođendana u igraonicama vrlo popularan. Iako smatraju da su cijene proslave takve zabave visoke, većina roditelja ih planira organizirati i sljedeće i. Roditelji zajednički s djetetom odlučuju o izboru igraonice, paketa iz ponude igraonice, kao i broju djece koja će biti pozvana rođendan. Na tržištu postoji velika ponuda dječjih igraonica, a roditelji najčešće izabiru one koja je cjenovno prihvatljive. Unatoč nezadovoljstvu visokim cijenama proslava za relativno kratkotrajne proslave, roditelji su voljni platiti kako bi usrećili svoje dijete. Doprinos rada je u boljem i obuhvatnijem razumijevanju stavova roditelja o industriji zabave te čimbenika koji utječu na izbor usluge za proslavu dječjeg rođendana.

Abstract (english)

The children's entertainment industry is growing significantly. The trends relate to the organization of children's birthday parties in playrooms. The market has recognized the demand for children's playrooms, and every day the number of new children's playrooms for birthday celebrations is growing. They differ in size, props, birthday packages, and prices. The subject of the work is the analysis of parents' attitude on entertainment content and services offered on the market for children. The research was conducted through an electronic questionnaire, which collected 75 responses. Based on the results of the research, they conclude that parents believe that today's trend of celebrating a child's birthday in a children's playroom. Parents think that the price of celebrating a child's birthday in a playroom is too high, but that the child will celebrate his birthday in a playroom next year as well. Parents and child together make a decision together about the choice of the playground for the birthday celebration, about the celebration package, and also about the number of children. On the market is a large offer of children's playrooms for celebrating birthdays and paretns usually choose the one that is considered more acceptable. They are dissatisfied with the high prices of celebrations for such a short-term offer, but on the other way they want to make their child happy.

• Keywords: industrija zabave za djecu; proslave rođendana; dječje igraonice; percepcija roditelja
• Keywords (english): entertainment industry for children; birthday parties; children's playhouses; parents' perception
• Language: croatian
• URN:NBN: urn:nbn:hr:148:271813
• Study programme: Title: Management and retail marketing; Study programme type: professional; Study level: specialist graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-07-02 17:53:13