Analiza strategije vertikalne integracije na primjeru poduzeća u industriji proizvodnje cementa

master's thesis

• Title (english): Analysis of vertical integration strategy in the example of a cement manufacturing industry company
• Author: Elena Fable
• Mentor: Najla Podrug (mentor)
• Committee member: Davor Filipović (član povjerenstva)
• Committee member: Darko Tipurić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2024-07-02, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Svako poduzeće koje želi opstati i napredovati na tržištu mora se kontinuirano razvijati i prilagođavati trenutačnim uvjetima. Kako bi razvoj bio uspješan, poduzeća mogu birati između tri razvojne strategije: horizontalne, vertikalne i dijagonalne. Vertikalna integracija je strategija koja se primjenjuje u različitim industrijama kao način optimizacije poslovnih procesa i povećanja konkurentske prednosti kroz koju poduzeća žele ostvariti potpunu ili djelomičnu kontrolu nad lancem vrijednosti, pa to u konačnici vodi do jačeg tržišnog položaja. Međutim, samo formuliranje strategije nije dovoljno za uspjeh; ona mora biti efektivno implementirana i kontrolirana. U ovom radu analizirana je primjena strategije vertikalne integracije i njezini učinci na poslovni slučaj tvrtke Holcim (Hrvatska) d.o.o., koja djeluje u industriji proizvodnje cementa. Korištenjem ove strategije, Holcim (Hrvatska) postigao je sinergijski učinak, smanjenje troškova i povećanje tržišnog udjela, što potvrđuje učinkovitost vertikalne integracije u postizanju konkurentske prednosti.

Abstract (english)

Every company that aims to survive and thrive in the market must continuously develop and adapt to current conditions. For successful development, companies can choose between three development strategies: horizontal, vertical, and diagonal. Vertical integration is a strategy applied in various industries as a means of optimizing business processes and increasing competitive advantage by achieving full or partial control over the value chain, ultimately leading to a stronger market position.
However, merely formulating a strategy is not enough for success; it must be effectively implemented and controlled. This paper analyses the application of the vertical integration strategy and its effects on the business case of Holcim (Hrvatska) d.o.o., which operates in the cement production industry. By utilizing this strategy, Holcim (Hrvatska) achieved a synergistic effect, cost reduction, and increased market share, confirming the effectiveness of vertical integration in achieving competitive advantage.

• Keywords: strategija; vertikalna integracija; strateški menadžment; industrija proizvodnje cementa
• Keywords (english): strategy; vertical integration; strategic management; cement production industry
• Language: croatian
• URN:NBN: urn:nbn:hr:148:279190
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-07-03 14:14:47