Procjena vrijednosti privatnog poduzeća usmjerenog na usluge oblikovanja grafičkih i web proizvoda

master's thesis

• Title (english): Valuation of a private company in the graphic and web design industry
• Author: Miljena Mamić
• Mentor: Denis Dolinar (mentor)
• Committee member: Davor Zoričić (predsjednik povjerenstva)
• Committee member: Andrija Sabol (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Utvrđivanje vrijednosti imovine, odnosno cijene po kojoj bi zainteresirani kupac i prodavatelj bili spremni razmijeniti vlasništvo predstavlja cilj procjene vrijednosti poduzeća. Fokus rada je kroz primjenu jedne od najčešće korištenih modela vrednovanja, metode diskontiranih novčanih tokova, odrediti vrijednost poduzeća Krikstudio d.o.o..
Uz pomoć znanstvenih publikacija, objašnjena je svrha i pojam vrednovanja zajedno s tri glavne metode vrednovanja poduzeća, njihovim podjelama, prednostima i manama. Poseban značaj u ovom radu pridaje se sprecifičnostima privatnog poduzeća. Naime, iako se sama procjena vrijednosti vrši na jednak način kao i kod javnih poduzeća, kod privatnih se poduzeća na vrijednost izračunate procjene dodaju određeni diskonti.
Kako bi se u analizu poduzeća ušlo što detaljnije, analizirani su godišnji financijski izvještaji poduzeća Krikstudio d.o.o u zadnje tri godine te su obrađeni i ispitani unutarnji i vanjski čimbenici okoline poduzeća.
Procjena vrijednosti poduzeća vršena je uz pomoć metode diskontiranih novčanih tokova zbog koje je prethodno bilo potrebno odrediti diskontnu stopu, odnosno trošak obične glavnice, trošak duga i prosječni ponderirani trošak kapitala.

Abstract (english)

Determining the value of the assets or the price at which the interested buyer and seller are willing to share ownership is an objective of company valuation. The focus of this thesis is to determine the value of the company Krikstudio d.o.o. through the application of one of the most commonly used valuation models, discounted cash flows method.
With the help of scientific publications, the purpose and concept evaluation are explained together with the three main valuation method enterprises, their divisions, advantages and disadvantages. The special significance of this paper is given to the particularity of private companies. Although the valuation itself is done in the same way as the public companies, on the estimated value of private enterprises are added certain discounts.
In order to analyze the company as detailed as possible, the financial reports of Krikstudio d.o.o. are analyzed in the last three years and internal and external environmental factors of enterprises have been treated and tested.
Since the valuation was made with the method of discounted cash flow, it was necessary to determine the discount rate, respectively, the cost of equity, cost of debt and the weighted average cost of capital.

• Keywords: vrednovanje poduzeća; metoda diskontiranih novčanih tokova; diskontna stopa; budući slobodni novčani tokovi; privatno poduzeće
• Keywords (english): valuation of company; discounted cash flows method; the discount rate; future free cash flows; a private company
• Language: croatian
• URN:NBN: urn:nbn:hr:148:633512
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-09-27 15:07:07