Relevantnost kriznog menadžmenta za održivost kontinuiteta poslovanja

master's thesis

• Title (english): The relevance of crisis management for the sustainability of business continuity
• Author: Ayrton Turudić
• Mentor: Ante Vuletić (mentor)
• Committee member: Dora Naletina (član povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Committee member: Ante Vuletić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2024-07-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Održavanje poslovnog kontinuiteta jedan je od glavnih ciljeva, ali i izazova poduzeća današnjice. Okruženje u kojemu poduzeća posluju dinamično je, s mnoštvom promjena koje nastupaju brzo i nepredvidljivo, a budućnost je neizvjesna. Poduzeća u ovakvom okruženju trebaju imati razrađenu strategiju upravljanja poslovnim kontinuitetom kako bi mogla adekvatno reagirati na bilo kakve egzogene ili endogene čimbenike koji mogu omesti tok poslovanja. Krizni menadžment ima ključnu ulogu u prepoznavanju potencijalnih čimbenika koji mogu dovesti do prekida toka poslovanja, a posljedično i do krize. Ključan dio kriznog menadžmenta jest adekvatna komunikacija u krizi. Funkcije kriznog menadžmenta i komunikacije u krizi neophodne su u svakoj organizaciji koja želi održati kontinuitet poslovanja u tržišnim suvremenim uvjetima. U prvome dijelu rada bit će provedeno sekundarno istraživanje relevantne literature i biti dano objašnjenje teoretskih pojmova kriznog menadžmenta i upravljanja kontinuitetom poslovanja. U drugome će dijelu biti provedena studija slučaja relevantnosti kriznog menadžmenta za održivost kontinuiteta poslovanja u djelatnosti cestovnog prijevoza na primjeru odabranog poduzeća. S obzirom kako je pandemija COVID-19 najrecentnija kriza u suvremenom poslovanju, analizirat će se krizni menadžment tijekom pandemije COVID-19 u odabranom poduzeću čija glavna djelatnost je cestovni prijevoz. Istraživanje će biti provedeno na uzorku zaposlenika i menadžera u poduzeću, pri čemu će podaci od zaposlenika biti obuhvaćeni anketnim upitnikom, a podaci od menadžera dubinskim intervjuom. Uzorak će obuhvaćati 2 menadžera srednje razine i 10 zaposlenika s ciljem dobivanja sveobuhvatnog uvida u formiranje strategije i aktivnosti kriznog menadžmenta, percepciju komuniciranja kriznog menadžmenta te utjecaju ova dva elementa na percepciju utjecaja kriznog menadžmenta na održivost kontinuiteta poslovanja. Rezultati će pridonijeti boljem razumijevanju ključnih faktora koji podupiru otpornost poslovanja u izazovnim vremenima te će formulirati preporuke za unaprjeđenje kriznog menadžmenta u sektoru cestovnog prijevoza.

Abstract (english)

Maintaining business continuity is one of the primary objectives and challenges for today's enterprises. The environment in which businesses operate is dynamic, with numerous changes occurring rapidly and unpredictably, and the future is uncertain. In such an environment, companies need to have a well-developed business continuity management strategy to adequately respond to any exogenous or endogenous factors that could disrupt the flow of business operations. Crisis management plays a crucial role in identifying potential factors that could lead to a disruption in business operations and, consequently, a crisis. A critical component of crisis management is adequate communication during a crisis. The functions of crisis management and communication in a crisis are essential in any organization that wants to maintain business continuity under contemporary market conditions. The first part of the paper will conduct a secondary research of relevant literature and provide an explanation of theoretical concepts of crisis management and business continuity management. The second part will conduct empirical research on the relevance of crisis management for the sustainability of business continuity in the road transport industry, using a selected company as an example. Considering the COVID-19 pandemic as the most recent crisis in contemporary business, the crisis management during the COVID-19 pandemic in the selected company, whose main activity is road transport, will be analyzed. The research will be conducted on a sample of employees and managers in the company, with data from employees being collected through a survey questionnaire, and data from managers through in-depth interviews. The sample will include 2 mid-level managers and 10 employees. The research aims to provide a comprehensive insight into the formation of crisis management strategy and activities, the perception of crisis management communication, and the impact of these two elements on the perception of the impact of crisis management on the sustainability of business continuity. The results will contribute to a better understanding of the key factors supporting business resilience in challenging times and will formulate recommendations for improving crisis management in the road transport sector.

• Keywords: poslovni kontinuitet; upravljanje poslovnim kontinuitetom; krizni menadžment; cestovni prijevoz
• Keywords (english): business continuity; business continuity management; crisis management; road transport
• Language: croatian
• URN:NBN: urn:nbn:hr:148:485582
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-07-07 15:14:36