Uloga gastronomije pri donošenju odluke o odabiru turističke destinacjie u Republici Hrvatskoj

master's thesis

• Title (english): The role of gastronomy in decision making on choosing tourism destination in the Republic of Croatia
• Author: Paula Dobrenić
• Mentor: Oliver Kesar (mentor)
• Committee member: Danijela Ferjanić Hodak (član povjerenstva)
• Committee member: Petra Barišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2024-07-04, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Osim što ima osnovnu ljudsku potrebu za hranom, čovjek rado uživa istražujući nove okuse, teksture i tradicije. Također, sve više ljudi stavlja naglasak na pravilnu prehranu, društveno odgovorne potrošače, kvalitetno i lokalno, domaće i prirodne proizvode. Što se tiče turista i putovanja, naglasak je na jedinstvenom iskustvu. Istraživanje provedeno putem anketnog upitnika sažeto u ovome radu govori koliko gastronomija, koja je širok pojam i obuhvaća različite vještine i umijeća, u procesu donošenja odluke utječe na odabir turističke destinacije u Hrvatskoj. Taj proces ovisi o tome koje potrebe turist želi zadovoljiti tj. zašto se odlučuje putovati. Smisao turističkih putovanja jest zadovoljiti potrebe turista, a najčešće je to odmor, rekreacija i zabava. Osim prostora, klime, kulture i drugih bitnih čimbenika koji čine destinaciju jedinstvenom, gastronomija je cijenjena te svakako igra bitnu ulogu u turističkoj ponudi.

Abstract (english)

Besides the basic human need for food, people are happy to enjoy new flavours, textures and traditions. Also, more and more people emphasize healthy nutrition, socially responsible consumers, good quality, local and natural products. When discussing tourist travels, unique experience is highlighted. The questionnaire conducted in this research reveals how can gastronomy impact tourism destination decision making in the Republic of Croatia. That decision making process depends on tourists’ needs which they want to satisfy. The meaning of tourist travel is to fulfill their needs and that is mostly recreation, fun and relaxation. Besides area, climate, culture and other important factors which make tourism destination unique, gastronomy is highly appreciated and plays an important role in tourism supply.

• Keywords: gastronomija; destinacija; jedinstveno iskustvo; odluka; zadovoljstvo
• Keywords (english): gastronomy; destination; unique experience; decision; satisfaction
• Language: croatian
• URN:NBN: urn:nbn:hr:148:647839
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-07-08 07:10:33