Izazovi i prilike za startupe u polju umjetne inteligencije u Republici Hrvatskoj

master's thesis

• Title (english): Challenges and opportunities for startups in the field of artificial intelligence in the Republic of Croatia
• Author: Vid Zavalić
• Mentor: Mladen Turuk (mentor)
• Committee member: Mladen Turuk (predsjednik povjerenstva)
• Committee member: Marko Kolaković (član povjerenstva)
• Committee member: Ivan Turčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-07-01, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Ovaj diplomski rad istražuje izazove i prilike za startupe u polju umjetne inteligencije u Republici Hrvatskoj. Ciljevi istraživanja su bili identificirati globalne trendove na tržištu umjetne inteligencije, analizirati specifične izazove i prilike s kojima se suočavaju hrvatski startupi koji se bave umjetnom inteligencijom, te dobiti uvid iz prve ruke kroz intervjue s predstavnicima triju hrvatskih startupa. Rad koristi kombinaciju sekundarnih izvora podataka za analizu globalnog tržišta i primarnih izvora podataka kroz intervjue kako bi se pružila detaljna i sveobuhvatna slika trenutnog stanja i potencijala za razvoj startupa u polju umjetne inteligencije u Hrvatskoj.

Rezultati istraživanja pokazuju da, unatoč ograničenom pristupu financiranju i regulativnim preprekama, hrvatski startupi koji se bave umjetnom inteligencijom imaju značajan potencijal. Globalno tržište umjetne inteligencije bilježi konstantan rast, što otvara mogućnosti za hrvatske startupe da se pozicioniraju kao važni igrači na međunarodnoj sceni. Ključne prilike leže u razvoju specijaliziranih rješenja baziranih na umjetnoj inteligenciji koja zadovoljavaju specifične potrebe tržišta te u uspostavi strateških partnerstava između akademske zajednice, industrije i vlade. Na temelju provedenih intervjua, rad zaključuje da je fleksibilnost, inovativan pristup i sposobnost prilagodbe ključ uspjeha za startupe u polju umjetne inteligencije u Republici Hrvatskoj.

Abstract (english)

This thesis examines the challenges and opportunities for startups in the field of artificial intelligence in the Republic of Croatia. The goals of the research were to identify global trends in the artificial intelligence market, analyze specific challenges and opportunities faced by Croatian startups working with artificial intelligence, and gain first-hand insight through interviews with representatives of three Croatian startups. The thesis uses a combination of secondary data sources for global market analysis and primary data sources through interviews to provide a detailed and comprehensive picture of the current state and potential for the development of startups in the field of artificial intelligence in Croatia.

The research results show that, despite limited access to financing and regulatory obstacles, Croatian startups working with artificial intelligence have significant potential. The global artificial intelligence market is experiencing constant growth, which opens up opportunities for Croatian startups to position themselves as important stakeholders on the international scene. Key opportunities lie in the development of specialized AI-based solutions that meet specific market needs and in the establishment of strategic partnerships between academia, industry and government. Based on the conducted interviews, the thesis concludes that flexibility, innovative approach and ability to adapt is the key to success for startups in the field of artificial intelligence in the Republic of Croatia.

• Keywords: umjetna inteligencija; startup; inovacija; izazovi; prilike
• Keywords (english): artificial intelligence; startup; innovation; challenges; opportunities
• Language: croatian
• URN:NBN: urn:nbn:hr:148:960062
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-07-08 07:28:43