Analiza poslovnog modela ekonomije platformi u maloprodajnoj industriji

master's thesis

• Title (english): Analysis of the business model of platform economics in the retail industry
• Author: Tomislav Samac
• Mentor: Najla Podrug (mentor)
• Committee member: Najla Podrug (predsjednik povjerenstva)
• Committee member: Davor Filipović (član povjerenstva)
• Committee member: Darko Tipurić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2024-07-02, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

U današnjem poslovnom okruženju koje se brzo razvija, pojava platformskih poslovnih modela transformirala je tradicionalne pristupe trgovini, omogućujući tvrtkama stvaranje ekosustava koji olakšavaju interakcije između proizvođača, potrošača i drugih sudionika. Nagli razvoj interneta i suvremenih tehnologija promijenili su način na koji poduzeća posluju, nudeći nove izvore stvaranja vrijednosti.
U radu će se predstaviti i opisati ovaj disruptivni poslovni model, identificirati njegove prednosti i skicirati platna poslovnih modela za korporacije koje temelje svoje poslovanje na platformi. Kroz analizu studije slučajeva detaljno će se proučiti poslovni model ekonomije platformi na primjeru korporacija koje su transformirale maloprodajnu industriju.
U konačnici, cilj ovog rada je pridonijeti dubljem razumijevanju načina na koji tvrtke mogu iskoristiti platforme za poticanje rasta, poticanje inovacija i prilagodbu dinamičnim zahtjevima digitalne ekonomije.

Abstract (english)

In today's fast-paced business environment, the emergence of platform business models has transformed traditional approaches to commerce, enabling companies to create ecosystems that facilitate interactions between producers, consumers and other participants. The rapid development of the Internet and modern technologies have changed the way companies do business, offering new sources of value creation.
The paper will present and describe this disruptive business model, identify its advantages and outline business model canvases for corporations that base their business on the platform. Through the analysis of case studies, the business model of the platform economy will be studied in detail on the example of corporations that have transformed the retail industry.
Ultimately, the goal of this paper is to contribute to a deeper understanding of how companies can leverage platforms to drive growth, foster innovation, and adapt to the dynamic demands of the digital economy.

• Keywords: poslovni model ekonomije platformi; digitalna transformacija; platno poslovnog modela; maloprodajna industrija
• Keywords (english): platform economy business model; digital transformation; business model canvas; retail industry
• Language: croatian
• URN:NBN: urn:nbn:hr:148:540781
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-07-09 17:55:27