Primjena integriranog upravljanja rizicima u telekomunikacijama na primjeru HT Grupe

master's thesis

• Title (english): Enterprise Risk Management in Telecommunication - Case Study of HT Group
• Author: Vladimir Antun Posavec
• Mentor: Danijela Miloš Sprčić (mentor)
• Committee member: Vesna Bosilj Vukšić (član povjerenstva)
• Committee member: Mario Spremić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2024-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U suvremenom poslovnom okruženju, kojeg posljednjih godina karakteriziraju kompleksne i dinamične tržišne promjene, sve više jača svijest o važnosti funkcije upravljanja rizicima. Iako su se teleoperatori uspješno prilagodili pandemijskoj i energetskoj krizi, a zahvaljujući tehnologiji i prirodi djelatnosti u kojoj posluju, važno je da isti aktivno upravljaju rizicima primjene tih tehnologija, ali i ostalim poslovnim rizicima. Trendovi ukazuju na to da velik broj poduzeća nastoji integrirati sustav upravljanja rizicima u postojeće poslovne strategije i organizacijsku kulturu, na što su najviše utjecali regulatorni propisi te aktualna socioeko-nomska i geopolitička zbivanja na međunarodnoj razini. Jedno od njih je i dioničko društvo Hrvatski Telekom, vodeći pružatelj telekomunikacijskih usluga, to jest telefonije i interneta, mobilnih mreža te prijenosa podataka. Rad naglašava važnost procesa integriranog upravlja-nja rizicima za telekomunikacijsko poduzeće, te njegov doprinos u razdobljima gospodar-skih kriza. U njemu će se, na temelju provedene analize HT Grupe, predložiti strategije u-pravljanja korporativnim rizicima, s ciljem očuvanja vrijednosti tog poduzeća i minimizira-nja potencijalnih negativnih utjecaja na njegovo poslovanje. Na kraju, očekuje se da će rad doprinijeti boljem razumijevanju primjene ERM procesa u telekomunikacijama, pružajući praktičan uvid u strateške preporuke.

Abstract (english)

In the contemporary business environment, which in recent years has been characterized by complex and dynamic market changes, there is a growing awareness of the importance of risk management function. Although telecom operators have successfully adapted to the pandemic and energy crises, thanks to the technology and the nature of their service activiti-es, it is crucial that they actively manage the risks associated with the application of these technologies, as well as other business risks. Trends indicate that a large number of compa-nies are seeking to integrate risk management system into existing business strategies and organizational culture, primarily influenced by regulatory requirements and current socio-economic and geopolitical events at the international level. One such company is Croatian Telekom, leading provider of telecommunication services, including telephony and Internet, mobile networks, and data transmission. The paper emphasizes the importance of enterprise risk management process for a telecommunication company and its contribution during pe-riods of economic crises. Based on the analysis of the HT Group, the paper will propose cor-porate risk management strategies, with the aim of preserving the company's value and mi-nimizing potential negative impacts on its operations. Finally, the paper is expected to con-tribute to a better understanding of the application of ERM process in telecommunication, providing practical insight into strategic recommendations.

• Keywords: integrirano upravljanje rizicima; telekomunikacije; Hrvatski Telekom; metoda analize sce-narija; informacijsko-komunikacijska tehnologija
• Keywords (english): enterprise risk management; telecommunication; Croatian Telekom; information and communication technology; scenario analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:823797
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-17 14:37:45