Analiza scenarija i prijedlozi poboljšanja konkurentske ravnoteže SuperSport HNL-a

master's thesis

• Title (english): Scenario analysis and proposals for improving the competitive balance of SuperSport HNL
• Author: Marin Orel
• Mentor: Andrija Sabol (mentor)
• Committee member: Denis Dolinar (član povjerenstva)
• Committee member: Ena Pecina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2024-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

S promjenom sustava i proširenjem UEFA-inih klupskih natjecanja dolazi do pregršt prilika za klubove i nogometne saveze koji su se dosad nalazili u podređenoj poziciji sudjelovanja. S druge strane, povećanje broja utakmica uz sebe donosi rastući potencijal ostvarivanja prihoda svih sudionika. Za UEFA-u novi sustav ne predstavlja samo spomenuto, već i odgovor na separatističke tendencije i prijetnje velikana europskog nogometa. Također, uz povećanje novčanih isplata klubovima i savezima ističe se odgovornost krovne europske nogometne organizacije po pitanju održavanja zadovoljavajuće razine konkurentske ravnoteže i financijske stabilnosti europskog nogometa. SuperSport HNL, elitni rang domaćeg klupskog nogometa, ne može se pohvaliti zavidnom razinom uravnoteženosti ili stabilnosti, stoga se na HNS prenašaju neke od tih odgovornosti ukoliko se hrvatski nogomet planira modernizirati i razvijati u ispravnom pravcu. Analizom nekoliko odabranih scenarija napredovanja hrvatskih predstavnika u europskim klupskim natjecanjima nastoji se ukazati na ovisnost financijskih rezultata domaćih klubova o sportskim rezultatima u Europi. Nastavno na prikazanu situaciju i analizirane okolnosti, izneseni su prijedlozi poboljšanja konkurentske ravnoteže, financijske stabilnosti, marketinškog potencijala lige kao proizvoda, poslovanja klubova i općenito razvoja hrvatskog nogometa.

Abstract (english)

With the change in the system and the expansion of UEFA’s club competitions, numerous opportunities are emerging for clubs and football associations that have previously found themselves in a disadvantaged position when it comes to participation. On the other hand, the increase in the number of matches brings with it a growing potential for revenue generation for all participants. For UEFA, the new system represents not only these aspects but also a response to separatist tendencies and threats from the giants of European football. Moreover, with the increase in financial payouts to clubs and associations, the responsibility of the governing European football organization to maintain a satisfactory level of competitive balance and financial sustainability in European football is highlighted. SuperSport HNL, the top tier of domestic club football, cannot boast a commendable level of balance or stability, which places some of the responsibilities on the Croatian Football Association (HNS) if Croatian football is to be modernized and developed in the right direction. By analyzing several selected scenarios of Croatian representatives advancing in European club competitions, the dependency of domestic clubs’ financial result on their sporting achievements in Europe is emphasized. Following the presented situation and the analyzed circumstances, proposals are made to improve competitive balance, financial stability, the marketing potential of the league as a product, club operations, and the overall development of Croatian football.

• Keywords: konkurentska ravnoteža; financijska stabilnost; SuperSport HNL; UEFA; analiza scenarija
• Keywords (english): competitive balance; financial stability; SuperSport HNL; UEFA; scenario analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:869042
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-18 07:10:23