Utjecaj digitalne distribucije na industriju video igara

graduate thesis

• Title (english): Influence of digital distribution on the gaming industry
• Author: Filip Kelemen
• Mentor: Nikola Vlahović (mentor)
• Committee member: Nikola Vlahović (predsjednik povjerenstva)
• Committee member: Ljubica Milanović Glavan (član povjerenstva)
• Committee member: Jasmina Pivar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovaj diplomski rad bavi se analizom utjecaja digitalne distribucije na industriju videoigara. S obzirom na sveprisutnu digitalizaciju i tehnološki napredak, digitalna distribucija predstavlja ključnu transformaciju koja zamjenjuje tradicionalne modele distribucije fizičkih nosača digitalnim sadržajem. Ciljevi rada uključuju istraživanje prednosti i izazova digitalne distribucije za razvojne timove, izdavače i potrošače, procjenu njenog utjecaja na ponašanje potrošača i tržišne dinamike te identifikaciju budućih trendova u ovoj industriji.
Metodologija rada obuhvaća anketno istraživanje među potrošačima, sistematsku analizu znanstvenih članaka i industrijskih izvještaja, te statističku analizu podataka vodećih pružatelja usluga digitalne distribucije: Steam, PlayStation Network i Xbox Game Pass. Rad također prikazuje povijest i razvoj digitalne distribucije, prednosti i izazove koje donosi te utjecaj na poslovanje i ponašanje potrošača. Empirijski dio rada fokusira se na analizu tri vodeća digitalna servisa, uz naglasak na rezultate anketnog istraživanja koji pružaju uvid u stavove i preferencije korisnika.
Glavni zaključci rada ukazuju na to da je digitalna distribucija značajno promijenila način distribucije videoigara, omogućujući veću dostupnost igara, brže ažuriranje i veću interakciju s igračima. Istovremeno, digitalna distribucija donosi izazove poput pitanja sigurnosti podataka i održavanja stabilnosti sustava. Očekuje se da će digitalna distribucija nastaviti igrati ključnu ulogu u budućnosti industrije videoigara, unatoč izazovima koje nosi. Digitalna distribucija također omogućava neovisnim razvojnim timovima doseći globalnu publiku bez velikih marketinških proračuna, potičući inovacije i promjene u dinamici industrije.

Abstract (english)

This thesis analyzes the impact of digital distribution on the video game industry. In light of pervasive digitization and technological advancements, digital distribution represents a key transformation that replaces traditional physical media distribution models with digital content. The objectives of the thesis include exploring the advantages and challenges of digital distribution for development teams, publishers, and consumers, assessing its impact on consumer behavior and market dynamics, and identifying future trends in this industry.
The methodology includes a consumer survey, systematic analysis of scientific articles and industry reports, and statistical analysis of data from leading digital distribution service providers: Steam, PlayStation Network, and Xbox Game Pass. The thesis also covers the history and development of digital distribution, the benefits and challenges it brings, and its impact on business operations and consumer behavior. The empirical part focuses on analyzing three leading digital services, with an emphasis on survey results that provide insights into user attitudes and preferences.
The main conclusions indicate that digital distribution has significantly changed the way video games are distributed, offering greater game accessibility, faster updates, and increased player interaction. At the same time, digital distribution presents challenges such as data security and system stability issues. It is expected that digital distribution will continue to play a key role in the future of the video game industry, despite the challenges it brings. Digital distribution also enables independent development teams to reach a global audience without large marketing budgets, fostering innovation and changing industry dynamics.

• Keywords: digitalizacija; distribucija; video igre
• Keywords (english): digitalization; distribution; video games
• Language: croatian
• URN:NBN: urn:nbn:hr:148:354887
• Study programme: Title: /; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-18 10:18:28