Analiza značaja poduzeća Tesla, Inc. na razvoj industrije električnih automobila

master's thesis

• Title (english): Analysis of Significance of Tesla Inc. on the Development of the Electric Car Industry
• Author: Josip Pavić
• Mentor: Andrija Sabol (mentor)
• Committee member: Denis Dolinar (član povjerenstva)
• Committee member: Ena Pecina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U ekspanzivnoj povijesti automobila, vrlo je malo imena imalo takav seizmički utjecaj kao Tesla. U svijetu kojim dominiraju benzinski i dizelski motori, Teslin uspon signalizirao je ne samo pojavu električnih automobila, već i promjenu u tome kako svijet doživljava održivi transport. Primarna kritika s kojom su se suočila električna vozila bila su njihova percipirana ograničenja u dometu i performansama. Međutim, Tesla je razbila te zablude svojim inovativnim inženjeringom i vrhunskom tehnologijom baterija. Automobili poput Modela S pokazali su da se električna vozila mogu natjecati s, a često i nadmašiti, benzinske kolege u brzini, ubrzanju i luksuzu. Teslina predanost održivoj energiji nadilazi samo automobile. Njihova vizija uključuje cjeloviti ekosustav, kao što se vidi u razvoju Tesla Powerwall i Solar Roof, promičući holistički pristup zelenoj energiji. Čineći kućanstva energetski učinkovitijima i manje ovisna o konvencionalnim električnim mrežama, Tesla dodatno učvršćuje svoju poziciju lidera u održivosti. Teslin utjecaj na automobilsku industriju je neosporan. Postavili su presedan za električna vozila, a mnogi tradicionalni proizvođači sada slijede njihov primjer. S planovima za nove modele kao što su Cybertruck i Roadster 2.0, Tesla nastavlja pomicati granice, signalizirajući budućnost u kojoj bi električna vozila mogla postati norma, a ne iznimka.
Predmet rada je analiza značaja poduzeća Tesla Inc. na razvoj industrije električnih automobila s naglaskom na analizu strateške i tržišne pozicije poduzeća. Uslijed naglog razvoja industrije električnih automobila, cilj rada je utvrdit koliki je značaj poduzeća Tesla Inc. na razvoj industrije električnih automobila, odnosno kakvo je stanje poduzeća na tržištu električnih automobila u usporedbi s drugim proizvođačima, te kakve su projekcije za budućnost.

Abstract (english)

In the expansionary history of the automobile, very few names have had such a seismic impact as Tesla. In a world dominated by gasoline and diesel engines, Tesla's rise has signaled not only the advent of electric cars, but also a shift in how the world perceives sustainable transportation. The primary criticism that electric vehicles have faced has been their perceived limitations in range and performance. However, Tesla has broke these misconceptions with its innovative engineering and superior battery technology. Cars like the Model S have shown that electric vehicles can compete with, and often surpass, their gasoline colleagues in speed, acceleration and luxury. Tesla's commitment to sustainable energy goes beyond cars. Their vision includes a complete ecosystem, as seen in the development of the Tesla Powerwall and Solar Roof, promoting a holistic approach to green energy. By making households more energy efficient and less dependent on conventional electricity networks, Tesla is further strengthening its position as a leader in sustainability. Tesla's influence on the automotive industry is undeniable. They set a precedent for electric vehicles, and many traditional manufacturers are now following suit. With plans for new models such as Cybertruck and Roadster 2.0, Tesla continues to push boundaries, signaling a future in which electric vehicles could become a norm, not an exception.
The subject of the final thesis is an analysis of the significance of Tesla Inc. on the development of the electric car industry with an emphasis on the analysis of the company's strategic and market position. Due to the rapid development of the electric car industry, the aim of the paper is to determine the importance of Tesla Inc. on the development of the electric car industry, i.e. what is the state of the company in the electric car market compared to other manufacturers, and what are the projections for the future.

• Keywords: automobili; tržište automobila; električni automobili; Tesla Inc.
• Keywords (english): cars; car market; electric cars; Tesla Inc.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:610995
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-18 13:45:36