Utjecaj logistike pakiranja na odluke o kupnji hrane

undergraduate thesis

• Title (english): The influence of packaging logistics on food purchasing decisions
• Author: Gabrijela Jakšić
• Mentor: Sanda Soucie (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Logistika pakiranja je ključna za učinkovitost prehrambenog sektora, jer pomaže smanjenju troškova i optimizaciji kroz lanac opskrbe.Tehnološki napredak donosi inovacije u pakiranju, što omogućuje očuvanje svježine hrane i poboljšanje sigurnosti proizvoda. Primjena aktivne ambalaže i RFID tehnologije može dodatno produljiti rok trajanja i pružiti dodatne informacije o stanju
proizvoda. Ovo područje reguliraju stroge zakonske regulative koje osiguravaju da svi proizvodi imaju točne informacije, poput zaštićenih oznaka, što doprinosi transparentnosti i zaštiti potrošača.Odabir pravih materijala za pakiranje ključan je za sprječavanje kontaminacije i propasti hrane, a nepravilno pakiranje može dovesti do smanjenja kvalitete proizvoda i potencijalnog zdravstvenog rizika. Kvalitetno pakiranje ne samo da poboljšava kvalitetu proizvoda, već štiti reputaciju poduzeća i osigurava zadovoljstvo potrošača. Na taj način, učinkovita logistika pakiranja igra vitalnu ulogu u cjelokupnom uspjehu prehrambenog sektora.

Abstract (english)

Packaging logistics is crucial for the efficiency of the food sector, as it helps reduce costs and optimize the supply chain.Technological advancements bring innovations in packaging, which enable the preservation of food freshness and enhance product safety. The use of active packaging and RFID technology can further extend shelf life and provide additional information about the product's condition. This area is regulated by strict legal standards that ensure all products have accurate information, such as protected labels, contributing to transparency and consumer protection. Choosing the right packaging materials is essential for preventing contamination and spoilage of food, as improper packaging can lead to decreased product quality and potential health risks. High-quality packaging not only improves product quality but also protects the company's reputation and ensures consumer satisfaction. In this way, effective packaging logistics plays a vital
role in the overall success of the food sector.

• Keywords: logistika pakiranja; inovacije; informacije; materijal pakiranja; kvaliteta proizvoda
• Keywords (english): packaging logistics; innovations; information; packaging materials; product quality
• Language: croatian
• URN:NBN: urn:nbn:hr:148:213557
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-18 14:27:20