Razvoj online navika potrošača u Europskoj uniji za vrijeme i nakon Covid-19 pandemije

undergraduate thesis

• Title (english): Development of online consumer habits in the European Union during and after the Covid-19 pandemic
• Author: Monika Rudež
• Mentor: Berislav Žmuk (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Statistics); Zagreb
• Defense date and country: 2024-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; International Economics

Abstract

Online kupovina omogućuje kupcima kupnju proizvoda ili usluga putem interneta u bilo koje vrijeme i sa bilo kojeg mjesta. Taj oblik trgovine smatra se iznimno profitabilnim i popularnim, osobito za vrijeme COVID-19 pandemije kada su potrošači postali opušteniji sa online trgovinom jer su im tadašnje mjere otežavale kretanje i kupovinu potrepština. Mjere zatvaranja povećale su potrebu za online kupovinom, a sama prodaja je premašila sve očekivanja. Iako bi budućnost svakako dovela do sve većeg korištenja online kupovine, COVID-19 pandemija je ubrzala prihvaćanje i korištenje ovog načina kupovine. Potrošači su otkrili sve pogodnosti online kupovine i u skladu sa novonastalom situacijom promijenili svoje navike u istoj. Ovaj rad prikazuje na koji su način potrošači prilagodili svoje online navike tijekom i nakon COVID-19 pandemije na području Europske unije te u kojoj mjeri je online kupovina za njih postala svakodnevnica.

Abstract (english)

Online shopping enables customers to purchase products or services via the internet any time and from anywhere. This form of commerce is considered highly profitable and popular, especially during the COVID-19 pandemic when consumers became more comfortable with online shopping due to restrictions on movement and purchasing essentials. Lockdown measures increased the need for online shopping, surpassing all sales expectations. While the future was already trending towards increased online shopping, the COVID-19 pandemic accelerated the acceptance and use of this shopping method. Consumers discovered all the conveniences of online shopping and adapted their habits accordingly to the new circumstances. This paper illustrates how consumers adjusted their online habits during and after the COVID-19 pandemic in the European Union, and to what extent online shopping has become a part of their daily lives.

• Keywords: online kupovina; potrošači; COVID-19 pandemija; online navike
• Keywords (english): online shopping; consumers; COVID-19 pandemic; online habits
• Language: croatian
• URN:NBN: urn:nbn:hr:148:273995
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-19 09:51:31