Utjecaj održivosti na donošenje odluke pri odabiru turističke destinacije

graduate thesis

• Title (english): Influence of sustainability on decision making when choosing a tourist destination
• Author: Ana Varga
• Mentor: Jurica Šimurina (mentor)
• Committee member: Tomislav Gelo (predsjednik povjerenstva)
• Committee member: Tomislav Sekur (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Macroeconomics and Economic Development); Zagreb
• Defense date and country: 2024-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Macroeconomics

Abstract

Ovaj diplomski rad istražuje utjecaj održivosti na donošenje odluka pri odabiru turističkih
destinacija. Cilj rada je analizirati kako održivost, kao ključni aspekt suvremenog turizma, utječe
na preferencije i ponašanje domaćih turista. Rad je podijeljen u šest poglavlja koja obuhvaćaju
uvod, teorijski pregled održivog razvoja i turizma, analizu turističkih navika domaćih turista,
rezultate empirijskog istraživanja provedenog putem ankete i zaključak. Prvi dio rada definira
pojam održivog razvoja i njegove ključne karakteristike, uključujući ekološku, ekonomsku,
društvenu i kulturalnu održivost. Drugi dio se fokusira na održivi turizam, uključujući povijesni
razvoj, načela i karakteristike potražnje. Treći dio analizira turističke navike domaćih turista,
glavne motive putovanja, faktore odabira destinacije i prosječnu potrošnju. Rad završava
interpretacijom rezultata istraživanja i davanjem zaključka i preporuke za buduće istraživanje i
praksu.

Abstract (english)

This thesis examines the impact of sustainability on decision-making when choosing tourist
destinations. The aim of the paper is to analyze how sustainability, as a key aspect of modern
tourism, affects the preferences and behavior of domestic tourists. The work is divided into six
chapters that include a theoretical overview of sustainable development and tourism, an analysis
of the tourist habits of domestic tourists, and the results of empirical research conducted through
a survey. The first part of the paper defines the concept of sustainable development and its key
characteristics, including ecological, economic, social and cultural sustainability. The second part
focuses on sustainable tourism, including historical development, principles and demand
characteristics. The third part analyzes the tourist habits of domestic tourists, the main motives of
travel, the factors of destination selection and the average consumption. The paper ends with the
interpretation of research results and recommendations for future research and practice.

• Keywords: održivost; održivi razvoj; održivi turizam; turističke destinacije; turističke navike; ekoturizam; empirijsko istraživanje.
• Keywords (english): sustainability; sustainable development; sustainable tourism; tourist destinations; tourist habits; ecotourism; empirical research
• Language: croatian
• URN:NBN: urn:nbn:hr:148:459560
• Study programme: Title: Economics of energy and environment; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-22 19:02:39