Specifičnosti društveno odgovornog poslovanja u industriji robe široke potrošnje

master's thesis

• Title (english): Specifics of Corporate Social Responsibility in the FMCG Industry
• Author: Tanja Čičak
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Committee member: Andrija Sabol (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Specifičnosti društveno odgovornog poslovanja u industriji robe široke potrošnje predstavlja temu rada i odnosi se na poseban pristup kojim se poduzeća dobrovoljno, bez prisile zakona, trude uskladiti svoje poslovanje s općim potrebama društva, pri čemu se obuhvaća širok spektar aktivnosti. To uključuje vrstu proizvoda koje poduzeće proizvodi, način na koji se proizvodi, korištene resurse, nabavu i prodaju, utjecaj na okoliš, zapošljavanje i odnose s radnicima, obuku zaposlenika, radne uvjete, ulaganje u društvenu zajednicu, te poštivanje ljudskih i radničkih prava. Pri tome, cilj istraživanja u radu je utvrditi utjecaj društveno odgovornog poslovanja u industriji robe široke potrošnje na primjeru BAT grupe odnosno prikazati povezanost poslovne uspješnosti poduzeća i programa društveno odgovornog poslovanja na temelju dostupnih podataka te analize istih. Primijenjena metodologija je dubinski intervju uz studiju slučaja odabranog poduzeća koja sadrži sve općenitosti o poduzeću. Rezultati istraživanja pokazali su da BAT grupa značajno radi na jačanju transparentnosti u poslovanju, nastavlja podizati razinu učinkovitosti programa za zaštitu okoliša i smanjenje negativnog utjecaja na okoliš na minimalne razine, te čini kontinuirana ulaganja u lokalne zajednice kao i poticanje raznolikosti i inkluzije unutar poduzeća i u globalnom kontekstu. Ono što BAT čini posebnim i izdvaja od konkurencije je dugogodišnja predanost održavanju visokih standarda etičkog i održivog poslovanja.

Abstract (english)

The topic of this paper is the specifics of socially responsible business in the consumer goods industry. This concept refers to a voluntary approach whereby companies, without legal obligation, strive to align their operations with the broader needs of society, encompassing a wide range of activities. These activities include the type of products the company produces, how they are produced, the resources used, procurement and sales practices, environmental impact, employment and labor relations, employee training, working conditions, investment in the social community, and respect for human and labor rights. The research in this paper aims to determine the influence of socially responsible business practices in the consumer goods industry, using the BAT group as a case study. It seeks to demonstrate the connection between the company's business performance and its socially responsible business program, based on available data and their analysis. The methodology applied includes an in-depth interview and a case study of the selected company, providing a comprehensive overview of the company's operations. The research results indicate that the BAT group is significantly enhancing transparency in its business, continuously improving the efficiency of environmental protection programs and minimizing its environmental impact. Additionally, the company makes continuous investments in local communities and promotes diversity and inclusion both within the company and in a global context. What sets BAT apart from its competitors is its long-term commitment to maintaining high standards of ethical and sustainable business practices.

• Keywords: poduzeće; DOP; održivost; inkluzija; okoliš; radnici; duhanski proizvodi
• Keywords (english): company; CSR; sustainability; inclusion; environment; workers; tobacco products
• Language: croatian
• URN:NBN: urn:nbn:hr:148:127682
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-22 21:45:47