Povezanost društveno odgovornog poslovanja i konkurentske prednosti u automobilskoj djelatnosti

master's thesis

• Title (english): Relationship between corporate social responsibility and competitive advantage in automotive industry
• Author: Petra Požega
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Rebeka Danijela Vlahov Golomejić (član povjerenstva)
• Committee member: Davor Filipović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U eri globalizacije i rastuće svijesti o društvenim i ekološkim pitanjima, koncept društveno odgovornog poslovanja (DOP) postaje ključan za poslovne strategije globalnih kompanija, osobito u automobilskoj industriji. Ovaj rad istražuje kako implementacija DOP-a može poslužiti kao izvor konkurentske prednosti, analizirajući primjere tvrtki kao što su Rimac Automobili i Daimler-Benz. Fokus je na utjecaju DOP strategija na inovativnost, reputaciju i operativnu učinkovitost, te na identifikaciji ključnih aspekata DOP-a koji najviše doprinose konkurentskoj prednosti. Istraživanje nudi vrijedne uvide za akademsku zajednicu i praktičare u industriji, potvrđujući DOP kao strateški imperativ za dugoročni uspjeh u automobilskom sektoru.

Abstract (english)

In the era of globalization and increasing awareness of social and environmental issues, the concept of corporate social responsibility (CSR) becomes crucial for the business strategies of global companies, especially in the automotive industry. This thesis explores how the implementation of CSR can serve as a source of competitive advantage by analyzing examples of companies such as Rimac Automobili and Daimler-Benz. The focus is on the impact of CSR strategies on innovation, reputation, and operational efficiency, as well as the identification of key aspects of CSR that contribute most to competitive advantage. The research offers valuable insights for the academic community and industry practitioners, affirming CSR as a strategic imperative for long-term success in the automotive sector.

• Keywords: društveno odgovorno poslovanje; automobilska industrija; Rimac automobili; Daimler-Benz; Mercedes-Benz Group
• Keywords (english): corporate social responsibility; automotive industry; Rimac Automobili; Daimler- Benz; Mercedes-Benz Group
• Language: croatian
• URN:NBN: urn:nbn:hr:148:680395
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-09-23 11:21:21