Motivi i vrjednujući kriteriji potrošača za kupnju održivih luksuznih proizvoda

master's thesis

• Title (english): Consumer motives and evaluation criteria for purchasing sustainable luxury goods
• Author: Antea Kotarac
• Mentor: Mira Krpan (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2024-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Luksuzni brendovi sve više integriraju održivost u svoj poslovni model, prepoznajući da je svijest o zaštiti okoliša i društvena odgovornost postala važan kriterij za modernog potrošača. Motivi i vrjednujući kriteriji potrošača igraju ključnu ulogu jer oblikuju način na koji potrošači percipiraju luksuzne održive proizvode te njihov značaj u kontekstu osobnih vrijednosti i ekološke osviještenosti.

Abstract (english)

Luxury brands are increasingly integrating sustainability into their business models, recognizing that environmental awareness and social responsibility have become important criteria for the modern consumer. Consumer motives and evaluation criteria play a key role in shaping how consumers perceive luxury sustainable products and their significance in the context of personal values and environmental consciousness

• Keywords: motivi; vrjednujući kriteriji; održivi luksuzni proizvodi
• Keywords (english): motives; evaluation criteria; sustainable luxury products
• Language: croatian
• URN:NBN: urn:nbn:hr:148:188003
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-09-24 11:04:27