The impact of marketing activities on revenue in the sports industry

undergraduate thesis

• Author: Ante Gaćina
• Mentor: Tomislav Globan (mentor)
• Committee member: Josip Tica (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2024-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Rad analizira povijest sportske industrije i kako je marketing utjecao na istu. U radu se pokriva niz sportskih aktivnosti i kako je marketing direktno i indirektno utjecao na razvoj i popularnost sporta, te u kojem se smjeru industrija razvija.

Abstract (english)

The paper analyzes the history of the sports industry and how marketing has influenced it. The paper covers a number of sports activities and how marketing directly and indirectly influenced the development and popularity of sports, and in which direction the industry is developing.

• Keywords: Sport; marketing; industrija; zarada; profitabilnost; marketibilnost; popularnost
• Keywords (english): Sport; marketing; industry; revenue; profitability; marketability; popularity
• Language: croatian
• URN:NBN: urn:nbn:hr:148:829513
• Study programme: Title: /; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni prvostupnik (baccalaureus) ekonomije/sveučilišna prvostupnica (baccalaurea) ekonomije (sveučilišni prvostupnik (baccalaureus) ekonomije/sveučilišna prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-09-24 11:29:38