Osviještenost potrošača u Republici Hrvatskoj o konceptu pravedne trgovine i proizvodima unutar sustava pravedne trgovine

undergraduate thesis

• Title (english): Consumer awareness in the Republic of Croatia about the concept of fair trade and products within the fair trade system.
• Author: Domagoj Jurič
• Mentor: Ines Dužević (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2024-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; International Economics

Abstract

Pravedna trgovina (Fair trade) predstavlja oblik trgovine u kojem proizvođači iz nerazvijenih zemalja i zemalja u razvoju za svoje proizvode certificirane oznakom pravedne trgovine postižu više cijene od cijena istih proizvoda koji nisu certificirani oznakom pravedne trgovine na slobodnom tržištu. Cilj koncepta pravedne trgovine je poboljšati životne uvjete proizvođača u nerazvijenim zemljama i zemljama u razvoju, poboljšati radne uvjete, iskorijeniti izrabljivanje te potaknuti razvoj tih zajednica. Najzastupljeniji proizvodi unutar sustava pravedne trgovine su banane, kakaovac, kava, pamuk, cvijeće, čokolada i sl. Kako bi određeni proizvod mogao biti certificiran oznakom pravedne trgovine, mora zadovoljiti niz standarda: pravedne plaće, poštivanje radnih uvjeta, zaštita okoliša i dr. na koji način oznaka pravedne trgovine potrošačima pruža jamstvo da su ti proizvodi proizvedeni na etički i održivi način. Istraživanjem provedenim unutar ovog rada, dobit će se uvid u osviještenost i upoznatost potrošača Republike Hrvatske o konceptu pravedne trgovine i proizvodima unutar sustava pravedne trgovine. Također, od ispitanika će se dobiti povratna informacija o njihovoj percepciji o postupanju Organizacija pravedne trgovine prema proizvođačima iz nerazvijenih zemalja i zemalja u razvoju. Na temelju rezultata ovog istraživanja donijet će se zaključci o trenutnom položaju koncepta pravedne u društvu te predložiti moguća rješenja za povećanje svjesnosti potrošača o ovom konceptu i širenje tržišta pravedne trgovine u Republici Hrvatskoj.

Abstract (english)

Fair trade is a form of trade in which producers from underdeveloped and developing countries obtain higher prices for their products that are certified with the fair trade labels. The main goal of this concept is to improve the living conditions of producers in underdeveloped and developing countries, improve working conditions, eradicate exploitation and encourage the development of these communities. The most represented products within the fair trade system are bananas, cocoa, coffee, cotton, flowers, chocolate, etc. For a certain product to be certified with the fair trade label, it must meet a number of standards: fair wages, respect for working conditions, environmental protection, etc. That way fair trade labels provide consumers with assurance that these products have been produced in an ethical and sustainable manner. The research carried out in this paper will give insight into the awareness and familiarity of consumers in the Republic of Croatia about the concept of fair trade and products within the fair trade system. Also, respondents will receive feedback on their perception of the Fair Trade Organization's treatment of producers from underdeveloped and developing countries. Based on the results of this research, conclusions will be drawn about the current position of the concept of fair trade in society. Also, possible solutions will be proposed to increase consumer awareness of this concept and expand the fair trade market in the Republic of Croatia.

• Keywords: Koncept pravedne trgovine; (Fair trade); oznake pravedne trgovine; minimalna cijena; premija; certificirani proizvodi; proizvođači iz nerazvijenih zemalja i zemalja u razvoju; održivost; etičnost.
• Keywords (english): Fair trade; fair trade labels; minimum price; fair trade premium; certified products; producers from underdeveloped and developing countries; sustainability; ethics.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:133059
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-24 12:04:31