Uloga raznolikosti uprave s obzirom na spol u društvenoj odgovornosti poduzeća

master's thesis

• Title (english): The Role of Gender Diversity in Corporate Social Responsibility
• Author: Stjepan Bradvica
• Mentor: Darko Tipurić (mentor)
• Committee member: Lana Cindrić (član povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2024-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Društveno odgovorno poslovanje (DOP) predstavlja ključni pristup u suvremenom poslovanju, jer organizacije ne smiju samo trčati za profitom, već moraju biti svjesne kako njihove poslovne aktivnosti utječu na društvo i okoliš. Brojna ekonomska literatura ističe kako društveno odgovorno poslovanje pozitivno utječe na sve stakeholdere nekog poduzeća. Također, kao i društveno odgovorno poslovanje, spolna raznolikost u korporativnom svijetu predstavlja jedan od ključnih faktora za poticanje inovativnosti, povećanje kreativnosti i unapređenje poslovne izvedbe. Često se naglašava kako poduzeća koja promiču ravnotežu spolova u svojim upravama, nadzornim odborima, a tako i u sastavu svojih zaposlenika bilježe bolje financijske rezultate i povećanu produktivnost. Različite perspektive omogućuju bolje donošenje odluka i učinkovitije rješavanje problema. U konačnici, postizanje spolne raznolikosti ne samo da je etički imperativ, već i strateška prednost koja osigurava dugoročnu održivost i konkurentnost na globalnoj razini.
Cilj ovog rada je odrediti kakvu ulogu raznolikost uprave s obzirom na spol ima u društvenoj odgovornosti poduzeća, a pritom se u istraživanju uz financijske pokazatelje posebna pažnja pridala i nefinancijskim pokazateljima uspješnosti poduzeća izlistanih na Zagrebačkoj burzi.
Sadržajno za bolje razumijevanje rada isti je podijeljen u tri ključna poglavlja koja obuhvaćaju dva teorijska dijela i dio koji je posvećen provedenom istraživanju. U prvom teorijskom dijelu autor se osvrće na značaj društveno odgovornog poslovanja. Nadalje, u drugom teorijskom dijelu autor govori o važnosti spolne raznolikosti u korporativnom upravljanju te u konačnici, u trećem dijelu autor je proveo istraživanje prikupljajući sekundarne podatke, poduzeća izlistanih na Zagrebačkoj burzi, koju ulogu raznolikost uprave s obzirom na spolu ima u društvenoj odgovornosti pojedinog poduzeća.

Abstract (english)

Corporate social responsibility (CSR) represents a key approach in modern business practices, as organizations should not solely chase profit, but they should also consider their impact on society and the environment. Numerous economic studies emphasize that corporate social responsibility positively affects all stakeholders of a company. Additionally, like corporate responsibility, gender diversity in the corporate world is one of the key factors for fostering innovation, increasing creativity, and enhancing business performance. It is often highlighted that organizations promoting gender balance in their management boards, supervisory boards, and employee composition tend to achieve better financial results and increased productivity. Diverse perspectives enable better decision-making and more effective problem-solving. Ultimately, achieving gender diversity is not only an ethical imperative but also a strategic advantage that ensures long-term sustainability and competitiveness on a global scale.
The goal of this paper is to determine the role gender diversity in management plays in corporate social responsibility. In addition to financial indicators, special attention was given to non- financial performance indicators of companies listed on the Zagreb Stock Exchange in this research.
For a better understanding, the content of the paper is divided into three key chapters, which include two theoretical sections and a part dedicated to the conducted research. In the first theoretical section, the author reflects on the importance of corporate social responsibility. Furthermore, in the second theoretical section, the author discusses the significance of gender diversity in corporate governance. Finally, in the third section, the author conducted research, collecting secondary data from companies listed on the Zagreb Stock Exchange, to explore the role of gender diversity in management in the corporate responsibility of each company.

• Keywords: Korporativno upravljanje; spolna raznolikost; društvena odgovornost; Zagrebačka burza; društveno odgovorno poslovanje
• Keywords (english): Corporate governance; gender diversity; social responsibility; Zagreb stock exchange; corporate social responsibility
• Language: croatian
• URN:NBN: urn:nbn:hr:148:230366
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-09-24 17:51:30