Uloga filmske industrije u turizmu Republike Hrvatske

master's thesis

• Title (english): The role of the film industry in tourism of the Republic of Croatia
• Author: Bruna Balaban
• Mentor: Danijela Ferjanić Hodak (mentor)
• Committee member: Petra Barišić (predsjednik povjerenstva)
• Committee member: Oliver Kesar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2024-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Predmet diplomskog rada je filmski turizam Republike Hrvatske, a glavni cilj je definirati ulogu i važnost filmske industrije na turizam u Republici Hrvatskoj. Svaka destinacija na svijetu nastoji prepoznati svoj potencijal, nešto s čime će privući posjetitelje. Zato je vrlo važno dobro odrediti ciljeve koji se žele postići u budućnosti, kvalitetno upravljati zadacima u svrhu postignuća tih ciljeva, istaknuti se od konkurencije kako bi se ostvarila što bolja pozicija na tržištu i zaintrigirati potražnju. U posljednjih dvadesetak godina razvija se filmski turizam, jedan od specifičnih oblika turizma koji može privući velik broj posjetitelja u određene zemlje i destinacije. Filmska industrija predstavlja kreativni i suvremeni oblik industrije, a film se definira kao vizualna projekcija koja je ozvučena i koja u gledateljima stvara i izaziva psihološke i emocionalne izražaje. Sukladno tome, filmska industrija u turizmu spaja dvije vrste kulture, filmsku kulturu i kulturu putovanja. U ovom radu će se analizirati uloga i važnost filmskog turizma na samu Republiku Hrvatsku, ali i na određene destinacije diljem lijepe naše koje su po tome postale prepoznatljive. U destinacijama koje intenzivnije razvijaju filmski turizam vidljiva je sinergija filmskih lokacija, filmskih turista i samog turizma. U radu je definiran pojam filmskog turizma i njegove potražnje, točnije filmskih turista, analizirani su odabrani primjeri filmskog turizma i filmskih manifestacija po destinacijama u Republici Hrvatskoj i odabranim gradovima. U svrhu analize raznih mogućnosti i ograničenja razvoja filmskog turizma u Hrvatskoj, bit će napravljena SWOT analiza ponude filmskog turizma Republike Hrvatske.

Abstract (english)

The purpose of this thesis is film tourism in the Republic of Croatia and the mail goal is to define the role and importance of the film industry in tourism in the Republic of Croatia. Every destination in the world tries to recognize its potential, something that will attract visitors. That is why it is very important to define the goals you want to achieve in the future, to manage tasks well in order to achieve this goals, to stand out from the competition in order to achieve the best possible position on the market and to intrigue demand. In the last twenty years, film tourism has been developing, it is one of the specific forms of tourism that can attract a large number of visitors to certain countries and destinations. The film industry represents a creative and contemporary form of industry, and a film is defined as a visual projection that is rehearsed and that creates and causes psychological and emotional expressions in the viewer. Accordingly, the film industry in tourism combines two types of culture, film culture and travel culture. This thesis will analyze the role and importance od film industry in the Republic of Croatia itself, but also in certain destinations around this beautiful country that have become recognizable as a result. In destinations that develop film industry more intensively, it is visible the synergy of film locations, film tourists and tourism itself. This thesis defines the concept of film tourism and its demand, more specifically film tourists, analyze selected examples of film tourism and film events by destinations and selected cities in the Republic of Croatia. In order to analyze various possibilities and limitations of the development of film tourism in Croatia, a SWOT analysis of the offer of film tourism in the Republic of Croatia will be made.

• Keywords: filmski turizam; povijest filma; filmska potražnja; destinacije; festivali
• Keywords (english): film tourism; history of film; film demand; destinations; festivals
• Language: croatian
• URN:NBN: urn:nbn:hr:148:296328
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-24 20:41:10