Paketomati kao rješenje logistike posljednje milje za kozmetiku i proizvode osobne njege

undergraduate thesis

• Title (english): Parcel lockers as a last-mile logistics solution for cosmetics and personal care products
• Author: David Palešćak
• Mentor: Sanda Soucie (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovaj rad istražuje korištenje paketomata kao rješenja za logistiku posljednje milje u dostavi kozmetike i proizvoda osobne njege. U sklopu izrade rada provedeno je istraživanje čiji je cilj bio analizirati potrošačke stavove prema paketomatima putem anketnog upitnika. Na temelju prikupljenih podataka, ustanovljeno je da postoji značajan interes za korištenje paketomata zbog njihove praktičnosti i dostupnosti 24/7. Ispitanici su visoko ocijenili jednostavnost korištenja i sigurnost paketomata, dok su kao ključne prepreke identificirali ograničenu dostupnost na prikladnim lokacijama i visoke troškove dostave. Istraživanje anketnim upitnikom je potvrdilo da su korisnici općenito zadovoljni uslugama paketomata, no postoji prostor za poboljšanje u smislu smanjenja troškova dostave i povećanja dostupnosti. Ovi nalazi pružaju važne uvide za tvrtke koje nude usluge paketomata te preporučuju usmjerenje na bolju pristupačnost, smanjenje troškova dostave i veće informiranje korisnika o ovoj usluzi.

Abstract (english)

This paper explores the use of parcel lockers as a solution for last-mile logistics in the delivery of cosmetics and personal care products. As part of the paper, a study was conducted with the aim of analyzing consumer attitudes towards parcel lockers through a survey questionnaire. Based on the collected data, it was found that there is significant interest in using parcel lockers due to their convenience and 24/7 availability. Respondents rated the ease of use and security of parcel lockers highly, while identifying limited availability at convenient locations and high delivery costs as key barriers. The research confirmed that users are generally satisfied with the parcel locker services, but there is room for improvement in terms of reducing delivery costs and increasing availability. These findings provide important insights for companies offering parcel locker services and recommend focusing on better accessibility, lower delivery costs, and increased user awareness about the service.

• Keywords: paketomati; logistika posljednje milje; potrošački stavovi
• Keywords (english): parcel lockers; last-mile logistics; consumer attitudes
• Language: croatian
• URN:NBN: urn:nbn:hr:148:949757
• Study programme: Title: /; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-26 08:14:04