Upravljanje kvalitetom na primjeru poduzeća Kraš

undergraduate thesis

• Title (english): Quality management example of the company Kraš
• Author: Ivana Soldo
• Mentor: Marija Jurčević (mentor)
• Committee member: Najla Podrug (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2024-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Kvaliteta je postala ključni cilj svakog poduzeća koje želi biti konkurentno na tržištu, kako domaćem tako i inozemnom. Upravljanje kvalitetom, sustavi, alati i standardi kvalitete pružaju podršku poduzećima u postizanju uspješnog poslovanja u svim područjima. Da bi postiglo konkurentske prednosti, poduzeće mora prepoznati kvalitetu koja je privlačna potrošačima na ciljnom tržištu. Potpuno upravljanje kvalitetom uključuje sustavno korištenje različitih metoda, smjernica, tehnika i alata kako bi se postigla visoka kvaliteta proizvoda i procesa te zadovoljili zahtjevi korisnika, postigla konkurentska prednost i poslovni uspjeh. Glavni cilj TQM-a je podizanje svijesti o kvaliteti u svim poslovnim procesima, s fokusom na korisnika, kontinuirano poboljšanje, inovacije, timski rad i procesni pristup. Poduzeća koja uspostave takve uvjete poslovanja mogu prosperirati, stvarati kvalitetne i jedinstvene proizvode. Važno je naglasiti da vodstvo poduzeća ima ključnu ulogu u ostvarivanju tih uvjeta. Uspješna poduzeća koja dosljedno primjenjuju principe TQM-a se diferenciraju na tržištu, razvijaju visokokvalitetne i prepoznatljive proizvode, imaju zadovoljne i vjerne klijente te motivirane zaposlenike. Primjer takvog uspješnog poduzeća u Republici Hrvatskoj je Kraš d.d., koji je osvojio brojna priznanja za visokokvalitetne proizvode i dugotrajno uspješno poslovanje,

Abstract (english)

Quality has become the main priority of every company that wants to remain ahead of the competition in both the domestic and international markets. Quality management and various systems, tools, and quality standards can help companies in successfully managing all areas of their business. In order to one up competitors, a company has to be cognizant of the quality that the target market’s audiences are attracted to. Total quality management includes systematic use of different methods, guidelines, techniques, and tools in order to achieve high quality of products and processes as well as satisfy the consumers’ demands, gain a competitive advantage, and achieve business success. The main goal of TQM is to raise awareness of quality in all areas of business by focusing on the consumer, constant improvement, innovation, teamwork, and process approach. Companies that set these business conditions can prosper and create unique quality products. Successful companies that consistently apply the principles of TQM stand out in the market, develop outstanding high-quality products, have happy and loyal clients and motivated workers. An example of one such successful company in Croatia is Kraš d.d., which earned wide recognition for its high-quality products and long-term business success.

• Keywords: Sustav upravljanja kvalitetom; TQM; kvaliteta; Kraš d.d.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:933243
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-27 14:31:01