Istraživanje povezanosti motivacije i izvora informiranja posjetitelja Istre kao eno-gastronomske turističke regije

undergraduate thesis

• Title (english): Researching the connection between motivation and sources of information for visitors to Istria as a wine-gastronomic tourist region
• Author: Melani Rudan
• Mentor: Oliver Kesar (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Rad je strukturno podijeljen na šest međusobno povezanih poglavlja te započinje uvodom kao prvim poglavljem u radu. Nakon uvoda je obrađen teorijski dio u sklopu čega je u početku definiran pojam motivacije u turizmu. U sklopu drugog poglavlja u kojem je opisana motivacija u turizmu su opisani čimbenici motivacije u turizmu, faktori koji utječu na motivaciju turista, teorije poticajnih (push) i privlačnih (pull) faktora, motivacija kod ljudi koji ne putuju, motivacija i uključenost u turizmu i uključenost u planiranje i evaluaciju putovanja. U sklopu trećeg poglavlja je definiran gastronomski turizam u sklopu čega je opisana i prikazana važnost gastronomije za turizam, važnost gastronomije za turističke destinacije, ponašanja gastronomskih turista i specifičnosti gastronomske ponude Istre. U sklopu četvrtog poglavlje su opisani izvori informiranja u turizmu u sklopu čega su opisani tradicionalni i moderni izvori informiranja, promjene u ponašanju turista zbog dostupnosti informacija i povezanost motivacije i izvora informiranja. Kroz peto poglavlje prikazani su rezultati istraživanja anketnim upitnikom te analiza istih. Rad završava zaključkom te popisima literature, tablica i grafova.

Abstract (english)

The final thesis is structurally divided into six interconnected chapters and begins with an introduction as the first chapter in the work. After the introduction, the theoretical part was dealt with, as part of which the concept of motivation in tourism was initially defined. In the second chapter, which describes motivation in tourism, factors of motivation in tourism, factors that influence tourist motivation, theories of push and pull factors, motivation of people who do not travel, motivation and involvement in tourism and involvement in travel planning and evaluation. In the third chapter, gastronomic tourism is defined, in which the importance of gastronomy for tourism, the importance of gastronomy for tourist destinations, the behavior of gastronomic tourists and the specifics of Istria's gastronomic offer are described and shown. The fourth chapter describes sources of information in tourism, including traditional and modern sources of information, changes in tourist behavior due to the availability of information, and the connection between motivation and sources of information. Through the fifth chapter, the results of the survey questionnaire and their analysis are presented. The work ends with a conclusion and lists of literature, tables and graphs.

• Keywords: Istra; eno-gastronomska turistička regija; turizam
• Keywords (english): Istria; wine-gastronomic tourist region; tourism
• Language: croatian
• URN:NBN: urn:nbn:hr:148:373113
• Study programme: Title: /; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-30 09:41:24