Online poslovanje u uvjetima krize uzrokovane pandemijom COVID-19

undergraduate thesis

• Title (english): Online business in the conditions of the crisis caused by the COVID-19 pandemic
• Author: Matea Matijašić
• Mentor: Božidar Jaković (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Accounting); Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Predmet istraživanja ovog završnog rada je online poslovanje u uvjetima krize izazvane pandemijom COVIDA-19. Kroz istraživanje se prezentira kako je pandemija utjecala na pojedinca, ljudska prava i samo poslovanje. Srž rada je empirijska analiza, temeljni cilj istraživanja u okviru ovog rada je ukratko opisati utjecaj krize koju je izazvala pandemija COVIDA-19 na online poslovanje. Pored toga cilj rada je detaljna analiza i obrada literature i davanje teorijskog okvira koji se usko veže s krucijalnim izrazima ovog rada.
Vizija rada je ta da je formulirana u nekoliko dijelova. U uvodu je kratko opisan nastanak pandemije COVID-19, karakteristike, te širenje same pandemije. Primarni dio rada su opisani najznačajniji pojmovi vezani za ekonomske promjene za vrijeme pandemije COVIDA-19, definirana je digitalna ekonomija i online poslovanje, koji je bio početak digitalne ekonomije i u kojim se smjerovima kretalo online poslovanje za vrijeme pandemije COVIDA-19. Završni dio rada donijet će rezimirani zaključak teme.

Abstract (english)

The subject of research in this final paper is online business in the conditions of the crisis caused by the COVID-19 pandemic. Through the research, it is presented how the pandemic affected the individual, human rights and business itself. The core of the paper is an empirical analysis, the primary goal of the research within this paper is to summarize the impact of the crisis caused by the COVID-19 pandemic on online business. In addition, the goal of the paper is to analyze and systematize the literature in detail and provide a theoretical framework that is closely related to the key concepts of this paper. The work is divided into several parts. The introduction briefly describes the origin of the COVID-19 pandemic, its characteristics, and the spread of the same pandemic. In the main part of the work, the main terms related to economic changes during the COVID-19 pandemic are defined, the digital economy and online business are defined, what were the beginnings of the digital economy and in which directions did online business move during the COVID-19 pandemic. The end of the paper provides a concise conclusion of the topic.

• Keywords: COVID-19; online poslovanje; digitalna ekonomija
• Keywords (english): COVID-19; online business; digital economy
• Language: croatian
• URN:NBN: urn:nbn:hr:148:628925
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-30 16:18:49