Preuzimanja kao strategija rasta u medijskoj industriji

master's thesis

• Title (english): Acquisitions as a growth strategy in the media industry
• Author: Marina Filipović
• Mentor: Lana Cindrić (mentor)
• Committee member: Davor Labaš (član povjerenstva)
• Committee member: Zrinka Orlović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Diplomski rad analizira utjecaj preuzimanja na rast i razvoj The Walt Disney Company. Kroz pet poglavlja, rad se fokusira na teorijske aspekte preuzimanja i spajanja, analizira globalnu medijsku industriju, te kroz studije slučaja ispituje uspješnost Disneyjevih preuzimanja Pixara, Marvela, Lucasfilma i 21st Century Foxa. Istraživanje pokazuje značajan doprinos procesa preuzimanja financijskom rastu, diversifikaciji portfelja sadržaja i jačanju Disneyjeve pozicije u industriji. Unatoč izazovima kao što su integracija različitih korporativnih kultura i rizici preplaćivanja, Disney je uspješno ostvario svoje strateške ciljeve, što je potvrđeno pozitivnim financijskim i tržišnim rezultatima nakon preuzimanja. Osim financijskih uspjeha, rad također naglašava kako su ova preuzimanja omogućila Disneyju širenje tehnoloških kapaciteta i stvaranja novih proizvoda. Na temelju analize, zaključuje se da su pažljivo planirana preuzimanja ključna za dugoročni uspjeh u dinamičnoj i konkurentnoj medijskoj industriji.

Abstract (english)

This thesis analyzes the impact of acquisitions on the growth and development of The Walt Disney Company. Through five chapters, the thesis focuses on the theoretical aspects of mergers and acquisitions, analyzes the global media industry, and examines the success of Disney's acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox through case studies. The research demonstrates the significant contribution of acquisition processes to financial growth, diversification of content portfolios, and strengthening Disney's position in the industry. Despite challenges such as integrating different corporate cultures and the risks of overpaying, Disney has successfully achieved its strategic goals, as evidenced by positive financial and market outcomes following the acquisitions. In addition to financial successes, the thesis also highlights how these acquisitions have enabled Disney to expand its technological capabilities and develop new products. Based on the analysis, it is concluded that carefully planned acquisitions are crucial for long-term success in the dynamic and competitive media industry.

• Keywords: preuzimanja; spajanja; medijska industrija; strategija rasta
• Keywords (english): acquisitions; mergers; media industry; growth strategy
• Language: croatian
• URN:NBN: urn:nbn:hr:148:658896
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-09-30 17:05:56