Entrepreneurship in Croatia’s small hotel market

undergraduate thesis

• Title (croatian): Poduzetništvo na hrvatskom tržištu malih hotela
• Author: Antun Martinec
• Mentor: Marko Kolaković (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

The undergraduate thesis, Entrepreneurship in Croatia˝s small hotel market, explores the challenges and opportunities faced by entrepreneurs in Croatia, with focus on small hotels. It emphasizes the growing demand for personalized and authentic guest experiences in tourism sector, while also highlighting the importance of adapting to market trends, consumer preferences and regulatory challenges

Abstract (croatian)

Preddiplomski rad Poduzetništvo na hrvatskom tržištu malih hotela istražuje izazove i prilike s kojima se susreću poduzetnici u Hrvatskoj, s fokusom na male hotele. Naglašava rastuću potražnju za personaliziranim i autentičnim iskustvima gostiju u turističkom sektoru, istovremeno naglašavajući važnost prilagodbe tržišnim trendovima, preferencijama potrošača i regulatornim izazovima.

• Keywords: entrepreneurship; Croatia; small hotels; market analysis; market strategies
• Keywords (croatian): poduzetništvo; Hrvatska; mali hoteli; analiza tržišta; tržišne strategije
• Language: english
• URN:NBN: urn:nbn:hr:148:542151
• Study programme: Title: /; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni prvostupnik (baccalaureus) ekonomije/sveučilišna prvostupnica (baccalaurea) ekonomije (sveučilišni prvostupnik (baccalaureus) ekonomije/sveučilišna prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-01 11:10:15