Važnost poslovne etike u upravljanju krizom

master's thesis

• Title (english): The importance of business ethics in crisis management
• Author: Lara Martinko
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Davor Labaš (član povjerenstva)
• Committee member: Denis Dolinar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Poslovna etika uključuje primjenu moralnih vrijednosti u poslovanju, što postaje sve važnije zbog povećane svijesti o potrebi društveno odgovornog poslovanja. U današnjem svijetu, krizni menadžment postaje ključan zbog brojnih izazova, dok etičnost menadžmenta, povjerenje, organizacijska kultura i društvena odgovornost igraju značajnu ulogu u donošenju ispravnih odluka i očuvanju reputacije. Etika u poslovanju pomaže izgraditi povjerenje među dionicima, sprječava nezakonita ponašanja, motivira zaposlenike i doprinosi dugoročnoj vrijednosti poduzeća. Tvrtke koje se pridržavaju etičkih standarda uživaju bolju reputaciju i konkurentsku prednost jer demonstriraju odgovornost i integritet, što društvo sve više cijeni. S obzirom na rastuću važnost etičkih normi, ovaj rad istražuje stavove studenata Ekonomskog fakulteta o ulozi poslovne etike i njezinom utjecaju na donošenje odluka tijekom kriza. Rezultati ankete pokazuju da etički pristupi u kriznim situacijama poboljšavaju upravljanje krizama, jačaju povjerenje dionika i održavaju ugled organizacije. Etika nije samo dodatak poslovanju, već ključan element kriznog menadžmenta koji smanjuje negativne učinke, jača odnose i stabilizira poziciju na tržištu, osiguravajući dugoročni uspjeh i povjerenje dionika.

Abstract (english)

Business ethics involve applying moral values in business, which is becoming increasingly important due to a growing awareness of the need for responsible business practices. In today’s world, crisis management is crucial due to many challenges, and management ethics, trust, organizational culture, and social responsibility play a significant role in making the right decisions and maintaining reputation. Ethics in business helps build trust among stakeholders, prevents illegal actions, motivates employees, and contributes to the long-term value of the company. Companies that adhere to ethical standards enjoy a better reputation and a competitive advantage because they demonstrate responsibility and integrity, which is increasingly valued by society. Given the growing importance of ethical norms, this paper examines the views of students from the Faculty of Economics on the role of business ethics and its impact on decision-making during crises. Survey results show that ethical approaches in crisis situations improve crisis management, strengthen stakeholder trust, and maintain the organization’s reputation. Ethics is not just an addition to business; it is a key element of crisis management that reduces negative impacts, strengthens relationships, and stabilizes market position, ensuring long-term success and stakeholder trust.

• Keywords: poslovna etika; krizni menadžment; društvena odgovornost
• Keywords (english): business ethics; crisis management; social responsibility
• Language: croatian
• URN:NBN: urn:nbn:hr:148:640578
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-10-01 12:28:06