Studija slučaja implementacije softvera Salesforce u neprofitnom sektoru

master's thesis

• Title (english): Case Study of Salesforce Software Implementation in the Nonprofit Sector
• Author: Lucija Čavlina
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Blaženka Knežević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2024-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Za potrebe ovog projekta stvorena je neprofitna udruga Svijet mladih. Neprofitne organizacije
često se suočavaju s izazovima poput upravljanja projektima, resursima i komunikacijom s
donatorima i sudionicima. Prije implementacije analizirani su zahtjevi klijenta i stvoren je
detaljan model podataka koji povezuje sve relevantne objekte, uključujući donacije, prijave,
projekte i radionice. Glavni dio implementacije je Salesforce aplikacija kojom je poboljšano
upravljanje poslovnim procesima i podacima. Drugi dio implementacije je korisničko sučelje
koje je razvijeno unutar Experience Cloud platforme. Ovaj korisnički portal omogućava
korisnicima pristup informacijama o udruzi, prijavu na događaje, uređivanje profila i pregled
vlastitih prijava. Komponente su izrađene tako da zadovoljavaju specifične potrebe korisnika,
a aplikacija je prevedena na hrvatski jezik. Sve navedene funkcionalnosti omogućile su udruzi
Svijet mladih efikasnije upravljanje resursima i bolju komunikaciju s članovima, što je
rezultiralo značajnim poboljšanjem njihovog poslovanja i služenja zajednici.

Abstract (english)

For this project, the non-profit organization Svijet mladih was created. Non-profit organizations
often face challenges such as managing projects, resources, and communication with donors
and participants. Before the implementation, client requirements were analyzed, and a detailed
data model was created to connect all relevant objects, including donations, applications,
projects, and workshops. The main part of the implementation is the Salesforce application,
which improved the management of business processes and data. The second part of the
implementation is the user interface developed on the Experience Cloud platform. This user
portal allows users to access information about the organization, register for events, edit
profiles, and review their applications. The components were designed to meet the specific
needs of users, and the application was translated into Croatian. All these functionalities have
enabled Svijet mladih to manage resources more efficiently and improve communication with
members, resulting in significant improvements in their operations and service to the
community.

• Keywords: sustavi za upravljanje korisnicima; Salesforce; neprofitne organizacije; Experience Cloud; Svijet mladih; podaci; aplikacija; korisnički portal
• Keywords (english): Customer Relationship Management Systems; Salesforce; Nonprofit Organizations; Experience Cloud; World of Youth; Data; Application; User Portal
• Language: croatian
• URN:NBN: urn:nbn:hr:148:400683
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-01 13:05:04