Istraživanje o upotrebi tehnologije ulančanih blokova u elektroničkom poslovanju

master's thesis

• Title (english): Research on the use of blockchain technology in e-business
• Author: Ante Peša
• Mentor: Božidar Jaković (mentor)
• Committee member: Mario Spremić (član povjerenstva)
• Committee member: Dalia Suša Vugec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Ovaj rad istražuje tehnologiju ulančanih blokova i njen potencijal za unapređenje različitih sektora, s posebnim naglaskom na elektroničko poslovanje. Analizirana su područja poput financijskog sektora, logistike, upravljanja identitetom i e-trgovina, pri čemu su istaknute ključne prednosti kao što su decentralizacija, sigurnost, transparentnost i neizmjenjivost podataka. Rad također obuhvaća istraživanje provedeno među stručnjacima i entuzijastima, s ciljem prikupljanja uvida o percepciji i iskustvu s primjenom tehnologije ulančanih blokova. Rezultati istraživanja ukazuju na visok potencijal ove tehnologije, ali i na izazove poput skalabilnosti, visoke potrošnje energije i složenosti implementacije. Zaključno, rad naglašava potrebu za daljnjim razvojem i istraživanjima kako bi se omogućila šira primjena tehnologije ulančanih blokova u različitim sektorima.

Abstract (english)

This paper explores blockchain technology and its potential to enhance various sectors, with a particular focus on e-commerce. Areas such as the financial sector, logistics, identity management, and e-commerce have been analysed, highlighting key advantages such as decentralisation, security, transparency, and data immutability. The paper also includes research conducted among experts and enthusiasts, aimed at gathering insights on the perception and experience related to the application of blockchain technology. The research findings indicate a high potential for this technology, but also challenges such as scalability, high energy consumption, and implementation complexity. In conclusion, the paper emphasises the need for further development and research to enable broader application of blockchain technology across different sectors.

• Keywords: ulančani blokovi; elektroničko poslovanje; decentralizacija; sigurnost; skalabilnost; tehnologija ulančanih blokova
• Keywords (english): blockchain; e-commerce; decentralisation; security; scalability; blockchain technology
• Language: croatian
• URN:NBN: urn:nbn:hr:148:162310
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-10-01 15:24:51