Uloga digitalne transformacije u povećanju otpornosti malih i srednjih poduzeća na krizne situacije

master's thesis

• Title (english): The role of digital transformation in increasing the resilience of small and medium-sized enterprises to crisis situations
• Author: Melani Jurišić
• Mentor: Božidar Jaković (mentor)
• Committee member: Mario Spremić (član povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U diplomskom radu istražuje se uloga digitalne transformacije u jačanju otpornosti malih i srednjih poduzeća (MSP-ova) u Hrvatskoj tijekom kriznih situacija. Kroz empirijsko istraživanje, dobiven je uvid u percepcije i prakse MSP-ova u vezi s digitalnom transformacijom, ističući motivacije za ulaganje, implementirane tehnologije, percipirane koristi, izazove te utjecaj na organizacijsku otpornost. Ključni rezultati otkrivaju visoku razinu svijesti i ulaganja u digitalnu transformaciju među MSP-ovima, pri čemu motivacije uključuju operativnu učinkovitost i konkurentsku prednost. Međutim, izazovi poput ograničenih financijskih resursa i nedostatka stručnjaka koče potpunu realizaciju potencijala digitalne transformacije. Unatoč tim izazovima, MSP-ovi koji su ulagali u digitalne tehnologije pokazuju veću otpornost tijekom kriza, uključujući bržu prilagodbu promjenama na tržištu i poboljšanu operativnu učinkovitost. Rad je zaključen preporukama za poboljšanje implementacije inicijativa digitalne transformacije među MSP-ovima u Hrvatskoj, naglašavajući važnost pristupa resursima, strateških partnerstava i kontinuirane inovacije.

Abstract (english)

This master's thesis explores the role of digital transformation in enhancing the resilience of small and medium-sized enterprises (SMEs) in Croatia during crisis situations. Through empirical research, insight into the perceptions and practices of SMEs regarding digital transformation was obtained, highlighting motivations for investment, implemented technologies, perceived benefits, challenges, and impact on organizational resilience. Key findings reveal a high level of awareness and investment in digital transformation among SMEs, with motivations including operational efficiency and competitive advantage. However, challenges such as limited financial resources and a lack of expertise hinder the full realization of the potential of digital transformation. Despite these challenges, SMEs that have invested in digital technologies demonstrate greater resilience during crises, including faster adaptation to market changes and improved operational efficiency. The study concludes with recommendations for enhancing the implementation of digital transformation initiatives among SMEs in Croatia, emphasizing the importance of resource access, strategic partnerships, and continuous innovation.

• Keywords: digitalna transformacija; mala i srednja poduzeća (MSP); otpornost; krizni menadžment
• Keywords (english): digital transformation; small and medium-sized enterprises (SMEs); resilience; crisis management
• Language: croatian
• URN:NBN: urn:nbn:hr:148:604269
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-10-01 15:48:31