Strateško upravljanje u konzultantskoj kompaniji : studija slučaja kroz poslovnu simulacijsku igru

master's thesis

• Title (english): Strategic management in a consulting company : a case study through a business simulation game
• Author: Marko Vrdoljak
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Jovana Zoroja (član povjerenstva)
• Committee member: Dalia Suša Vugec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2024-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovaj rad bavi se analizom uloge poslovnih simulacijskih igara u kontekstu strateškog upravljanja u konzultantskoj kompaniji. Kroz simulacijsku igru Professional Services, proučava se kako alokacija resursa unutar konzultantske kompanije može utjecati na njeno poslovanje i donošenje odluka. Igra omogućava sudionicima donošenje ključnih strateških odluka, poput zapošljavanja konzultanata, promoviranja menadžera i stjecanja novih klijenata, te se promatraju učinci tih odluka na dugoročno poslovanje. Kroz tri različite strategije simuliranog upravljanja, istražuje se kako promjene u resursima utječu na profitabilnost, reputaciju i kvalitetu obavljenog posla unutar simuliranih tvrtki. U prvoj strategiji, agresivno zapošljavanje dovelo je do smanjenja profita i pogoršanja kvalitete rada, dok je druga strategija, s opreznijim upravljanjem resursima, rezultirala stabilnim rastom. Treća strategija,
unutar specifičnog izazova igre, pokazuje kako rast prihoda može dovesti do pada kvalitete rada i reputacije ako se ne balansiraju resursi na odgovarajući način. Rad također nudi SWOT analizu koja prikazuje prednosti, slabosti, prilike i prijetnje implementacije simulacijske igre u poslovanju konzultantskih tvrtki.

Abstract (english)

This paper analyzes the role of business simulation games in the context of strategic management in a consulting company. Through the simulation game Professional Services, the study examines how resource allocation within a consulting company can impact its operations and decision-making processes. The game allows participants to make key strategic decisions, such as hiring consultants, promoting managers, and acquiring new clients, while observing the effects of these decisions on long-term business performance. By exploring three different simulated management strategies, the research investigates how changes in resources affect profitability, reputation, and the quality of work within the simulated companies. In the first strategy, aggressive hiring led to a decrease in profit and a decline in work quality, while the second strategy, with more cautious resource management, resulted in stable growth. The third strategy, within a specific game challenge, demonstrates
how revenue growth can lead to a decline in work quality and reputation if resources are not balanced appropriately. The paper also provides a SWOT analysis that outlines the strengths, weaknesses, opportunities, and threats associated with the implementation of the simulation game in consulting firms

• Keywords: poslovne simulacije; strateško upravljanje; konzultantske kompanije; simulacijske igre; alokacija resursa; poslovne strategije; edukacija
• Keywords (english): business simulations; strategic management; consulting companies; simulation games; resource allocation; business strategies; education
• Language: croatian
• URN:NBN: urn:nbn:hr:148:046971
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-10-02 06:54:27