Važnost društveno odgovornog poslovanja za poduzeća u kozmetičkoj industriji

master's thesis

• Title (english): The importance of corporate social responsibility for companies in the cosmetics industry
• Author: Martina Medek
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Committee member: Sanda Rašić Jelavić (član povjerenstva)
• Committee member: Rebeka Danijela Vlahov Golomejić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Ovaj diplomski rad istražuje važnost društveno odgovornog poslovanja (DOP) za poduzeća u kozmetičkoj industriji. Društveno odgovorno poslovanje odnosi se na koncept prema kojem poduzeća u poslovanje integriraju odgovorno ponašanje prema okolišu i dionicima čime pridonose održivom razvoju i jačaju ugled. U 21. stoljeću društvena odgovornost sve je važniji aspekt poslovanja i jedna od ključnih karakteristika koje stvaraju dobar ugled poduzeća i pozitivne reakcije javnosti. Zahvaljujući brojnim certifikatima društveno odgovorno poslovanje postalo je mjerljiva komponenta poslovanja. Kozmetička industrija kao jedna od najvećih i najbrže rastućih industrija u svijetu često se nalazi pod povećalom zbog problema poput previše ambalaže, štetnosti kemikalija i mikroplastike za okoliš ili neodrživih resursa. Cilj ovog rada je analizirati važnost društveno odgovornog poslovanja za ključne dimenzije uspjeha poduzeća u kozmetičkoj industriji koje uključuju ekonomsku, okolišnu, društvenu i upravljačku komponentu uspjeha. Provedena je komparativna analiza studija slučaja društveno odgovornog poslovanja na tri poduzeća koja posluju na hrvatskom tržištu: Olival d.o.o., Violeta d.o.o. i dm-drogerie markt d.o.o.

Abstract (english)

This thesis explores the importance of corporate social responsibility CSR for companies in the cosmetics industry. CSR refers to the concept in which companies integrate responsible behavior towards the environment and stakeholders into their business operations, contributing to sustainable development and enhancing their reputation. In the 21st century, social responsibility has become an increasingly important aspect of business and one of the key characteristics that generate a good corporate reputation and positive public reactions. Thanks to numerous certifications, CSR has become a measurable component of business operations. The cosmetics industry, being one of the largest and fastest-growing industries globally, is often scrutinized due to issues such as excessive packaging, the harmful effects of chemicals and microplastics on the environment, and unsustainable resources. The aim of this thesis is to analyse the importance of CSR for the key success dimensions of companies in the cosmetics industry, including economic, environmental, social, and governance components of success. A comparative case study analysis of CSR practices was conducted on three companies operating in the Croatian market: Olival d.o.o., Violeta d.o.o. and dm-drogerie markt d.o.o.

• Keywords: društveno odgovorno poslovanje; ključne dimenzije uspjeha poduzeća; kozmetička industrija; održivost
• Keywords (english): corporate social responsibility; cosmetics industry; key success dimensions of companies; sustainability
• Language: croatian
• URN:NBN: urn:nbn:hr:148:962587
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-10-02 07:59:56