Poslovna primjena softvera za prepoznavanje slika u svrhu unapređenja prodaje

graduate thesis

• Title (english): Business application of image recognition software for the purpose of sales improvement
• Author: Ivan Plazanić
• Mentor: Dalia Suša Vugec (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovaj diplomski rad istražuje poslovnu primjenu REDAI-a, naprednog softvera za prepoznavanje slika, u kontekstu unapređenja prodaje u industriji robe široke potrošnje (engl. fast-moving consumer goods - FMCG). Istraživanje, temeljeno na analizi literature i intervjuu s industrijskim stručnjakom, otkriva da REDAI značajno povećava operativnu učinkovitost, omogućuje trenutačne reakcije na terenu i pruža dublje poslovne uvide. Nadalje, studija pokazuje kako REDAI mijenja organizacijske uloge, preobražavajući trgovačke putnike u strateške savjetnike, te jača partnerstva s trgovačkim lancima pružanjem objektivnih podataka. Rad zaključuje da implementacija softvera za prepoznavanje slika nije samo tehnološko poboljšanje već strateška transformacija koja optimizira prodajne procese, potiče inovacije i otvara nove horizonte za rast u konkurentnom maloprodajnom okruženju.

Abstract (english)

This thesis explores the business application of REDAI, an advanced image recognition software, in the context of improving sales in the FMCG industry. The research, based on literature review and an interview with an industry expert, reveals that REDAI significantly increases operational efficiency, enables real-time responses in the field, and provides deeper business insights. Furthermore, the study shows how REDAI transforms organizational roles, turning sales representatives into strategic advisors, and strengthens partnerships with retail chains by providing objective data. The paper concludes that the implementation of image recognition software is not merely a technological enhancement but a strategic transformation that optimizes sales processes, drives innovation, and opens new horizons for growth in a competitive retail environment.

• Keywords: REDAI; prepoznavanje slika; umjetna inteligencija; optimizacija polica; digitalna transformacija; poslovna učinkovitost
• Keywords (english): REDAI; image recognition; artificial intelligence; shelf optimization; digital transformation; business efficiency
• Language: croatian
• URN:NBN: urn:nbn:hr:148:655386
• Study programme: Title: /; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-10-03 12:21:04